Taska Media joins Sentius Group

Taska Media, one of Australia’s leading independent media and advertising agencies has joined Sentius Group, effective September 2, 2024.

Says Mark Fraser, founder and CEO of Sentius Group: “The addition of Taska Media completes the Sentius circle as a genuine, in-house, full-service, single marketing partner model. Taska Media will sit alongside our strategy, digital, and our newly relaunched creative branded business units, enabling Sentius to strengthen our traditional and digital media strategy, planning and buying services. Taska brings extensive media expertise, critical data, and established buying networks to Sentius, through Christian Simon, Taska’s CEO. Further, there is strong cultural fit and alignment to our brand and ideologies, which are of utmost importance.”

Joining Sentius presents opportunity for Taska Media to provide expanded, integrated services to its clients, says Simon: “As a proud independent media agency my focus is on building complete partnerships and delivering industry’s best value to our clients. Taska’s focus has always been centred on delivering extreme value, service, and performance. Taska has built a proven, differentiated operating system for modern media buying, planning and strategy. These competencies will add value to Sentius and its clients. Combined we will actively pitch for new business as a real, single, integrated agency partner.”

Taska Media will relocate to the Sentius Melbourne office. Further details will be published via social media and the websites.

This adds to an active period for Sentius Group which acquired SEO Shark (now www.sharkdigital.com.au) in November 2022, relaunched www.globalwebdirect.com, underwent a brand refresh in 2023, and recently relaunched www.sentiuscreative.com.