Bupa appoints 2045 to its agency village, embracing AI-powered innovation

Bupa has announced the appointment of 2045 to its agency village, entrusting the creative agency with a significant remit focused on technology and innovation. This partnership aligns with Bupa’s commitment to enhancing customer experiences across their brand ecosystem.

Naomi Driver (above left), general manager of marketing at Bupa Health Insurance, expressed her enthusiasm for the collaboration: “We are thrilled to welcome 2045 into our agency village. Their investment in AI-powered creative and innovative customer experiences is a fantastic fit for our business. As we continue to evolve, 2045’s expertise will be instrumental in helping us deliver more personalised, efficient, and impactful experiences for our customers.”

Says Tim Evans (above right), founder and managing director of 2045, shared his excitement about the new partnership: “Joining Bupa’s agency village is a significant milestone for 2045. Our focus has always been on leveraging AI to amplify creativity and drive efficient execution. We are excited to bring our unique approach to Bupa, helping them lead the way in customer experience and setting new standards in the healthcare industry.”

2045’s role will encompass a range of digital initiatives aimed at enhancing customer engagement and innovation across Bupa’s ecosystem. The agency’s expertise in AI-powered creative will play a crucial role in these efforts, ensuring that Bupa remains at the forefront of technological advancements in healthcare.

This partnership marks a new chapter in Bupa’s digital journey, underscoring their commitment to innovation and customer-centricity.