Lids appoints AI-powered agency 2045 to lead creative duties for its stores in Australia

AI-powered creative agency 2045 has been appointed to oversee the creative direction for Lids brand and retail in Australia. This collaboration marks a significant step in enhancing the brand presence and customer engagement for the global leader in the Australian market.

Says Joel Biggins, general manager, Lids Australia: “We’re thrilled to have 2045 on board. Their innovative AI-driven approach and proven ability to deliver omni-channel experiences make them the perfect partner for us. We’re excited about taking both the in-store and out-of-store experiences to the next level.”

Says Tim Evans, managing director of 2045: “We’re pumped to team up with Lids. The brand have such incredibly creative DNA that we’re excited to build on locally. We can’t wait to make some magic from screen to store.”

2045 will focus on developing a marketing program aimed at increasing brand awareness, enhancing in-store experiences, and driving sales for Lids stores across Australia. By leveraging their expertise in strategic creativity and innovative technology, 2045 aims to solidify the brands’ positions in the competitive retail landscape.