Aussie expat Tim Pashen behind Peech’s cheeky ‘Hawk Tuah In A Tube’ ad via Worth Your While
Peech, the sexual wellness brand known for its honest approach to intimacy, has launched a cheeky campaign to promote its own brand of lubricant, ensuring you’ll never have to “spit on that thang” again. The campaign was created by Denmark creative agency Worth Your While and Aussie expat creative director Tim Pashen.
Peech believes in making pleasure safe, accessible, and fun. With the launch of ‘Hawk Tuah In A Tube,’ they’re not just riding the meme wave — they’re setting a new standard and helping de-taboo the use of lube. Peech’s Glide & Slide lubricant offers a silky-smooth, long-lasting glide that’s formulated with natural water-based ingredients, eliminating the need for spit, which can introduce harmful bacteria and even spread some sexually transmitted infections (STIs) like Gonorrhea.
Peech is also rolling out blog posts and social to support the launch of this campaign.
Says Clara Filippa D. Andersen, co-founder and CEO of Peech: “We want to raise awareness about the risks of using saliva as a lubricant and the importance of choosing safer alternatives. With ‘Hawk Tuah In A Tube’, we’re combining humour with health to help the topic of lube slide more easily into everyday conversations.”
Agency: Worth Your While
Brand: Peech
Media: Mindshare
5 Comments
slow reactive post…
… misses the fundamental point she was making. Unless you enjoy the taste of lube….
All in all, fail.
Something you might see in the folio of someone who wasn’t good enough to get into AWARD school, but who thought this idea was killer.
“Peech’s Glide & Slide lubricant offers a silky-smooth, long-lasting glide that’s formulated with natural water-based ingredients, eliminating the need for spit, which can introduce harmful bacteria and even spread some sexually transmitted infections (STIs) like Gonorrhea.”
Oh, so if I use this lube instead of saliva, I don’t need to worry about STIs?
Or was this written to be very misleading?
Yep.