Comments on: Crown announces ‘Here’s Where Things Get Interesting’ in brand relaunch via The Monkeys https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 By: JMD https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-924447 Tue, 03 Oct 2023 05:53:53 +0000 https://campaignbrief.com/?p=246103#comment-924447 😉]]> I resemble that remark. Signed the dubious Drummer. 🥁😉

]]> By: JMD https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-924444 Tue, 03 Oct 2023 05:46:42 +0000 https://campaignbrief.com/?p=246103#comment-924444 Sometimes swag goes over squares heads. There’s a lot of soul in this project.

]]> By: Love it https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-922610 Fri, 29 Sep 2023 20:36:12 +0000 https://campaignbrief.com/?p=246103#comment-922610 I think this classy and sophisticated.

Beautifully crafted. Great casting.

And the line is great.

]]> By: do you have solution? no https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-921949 Thu, 28 Sep 2023 09:57:45 +0000 https://campaignbrief.com/?p=246103#comment-921949 Anonymous like yourself right?

]]> By: Bunch of sooks in the comments above https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-921946 Thu, 28 Sep 2023 09:56:00 +0000 https://campaignbrief.com/?p=246103#comment-921946 A well crafted film within an obviously tumultuous company. Nice work overall . Jazz Muso looks well cast.

]]> By: Leandro https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-921750 Thu, 28 Sep 2023 03:44:49 +0000 https://campaignbrief.com/?p=246103#comment-921750 I found it fresh. Quite like the photography.

]]> By: Was there an idea here? https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-921711 Thu, 28 Sep 2023 01:56:56 +0000 https://campaignbrief.com/?p=246103#comment-921711 Struggling to see where the direction and craft is here? Closeups of stuff wobbling? Feels anonymous and generic like an AI hotel campaign

]]> By: Missing https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-921628 Wed, 27 Sep 2023 21:40:50 +0000 https://campaignbrief.com/?p=246103#comment-921628 Can’t help but feel that with the big budget plus the star production company and director plus the star design firm and stat ad agency that this feels like a big glitzy red carpet event where the stars didn’t turn up.

]]> By: @money talks https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-921604 Wed, 27 Sep 2023 20:25:22 +0000 https://campaignbrief.com/?p=246103#comment-921604 Social good to win awards. Not so social companies to make cash. And they get away with it…

]]> By: SUPER https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-921163 Wed, 27 Sep 2023 04:48:19 +0000 https://campaignbrief.com/?p=246103#comment-921163 Here’s where things get imtermeresting

]]> By: Casinos https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-921096 Wed, 27 Sep 2023 01:46:43 +0000 https://campaignbrief.com/?p=246103#comment-921096 in their gaslight era

]]> By: @single minded truth https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-921055 Tue, 26 Sep 2023 23:37:13 +0000 https://campaignbrief.com/?p=246103#comment-921055 Legally, you can’t show gambling in most states

]]> By: Rusty Ryan https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-921041 Tue, 26 Sep 2023 22:43:10 +0000 https://campaignbrief.com/?p=246103#comment-921041 Is this the best Casino heist of modern times?

]]> By: Better tagline https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920923 Tue, 26 Sep 2023 12:18:20 +0000 https://campaignbrief.com/?p=246103#comment-920923 Where boomers boomtish.

]]> By: @Woke not us https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920921 Tue, 26 Sep 2023 12:16:11 +0000 https://campaignbrief.com/?p=246103#comment-920921 Add inner-city indigenous activists, aka ‘The Voice’ to that.

]]> By: Single minded truth https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920905 Tue, 26 Sep 2023 11:02:40 +0000 https://campaignbrief.com/?p=246103#comment-920905 Why no gambling on display? If we were to be truthful, none of these experiences would exist if the Casino and it’s punters didn’t exist. We all know that this is a fact and so do the Monkeys. Why sweep it under those plush carpets?

]]> By: Money talks https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920898 Tue, 26 Sep 2023 10:38:49 +0000 https://campaignbrief.com/?p=246103#comment-920898 Geez those Monkeys are so conflicted. Always riding the high horse while lapping up budgets from “questionable brands” with deep pockets. Wagering, alcohol whilst also promoting social good. Stay classy and true to your “cause” Monkey Crew

]]> By: Just do it https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920884 Tue, 26 Sep 2023 10:01:36 +0000 https://campaignbrief.com/?p=246103#comment-920884 I swear I’ve seen this type styling before. Just can’t put my finger on it…

]]> By: Off beat https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920866 Tue, 26 Sep 2023 09:01:06 +0000 https://campaignbrief.com/?p=246103#comment-920866 A swing at Heineken. A trill of BBC. Yet none of the whimsy or intrigue. The line could have been the beginnings of something interesting unfortunately this isn’t

]]> By: on edge https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920844 Tue, 26 Sep 2023 08:09:12 +0000 https://campaignbrief.com/?p=246103#comment-920844 They’ve really nailed the anxiety – inducing

]]> By: agree https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920843 Tue, 26 Sep 2023 08:08:46 +0000 https://campaignbrief.com/?p=246103#comment-920843 Agree, surely the editor could have found a rhythm within the rhythm. A missed opportunity and it feels very dated.

]]> By: It's hard to ever top that Star spot they did... https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920826 Tue, 26 Sep 2023 07:24:42 +0000 https://campaignbrief.com/?p=246103#comment-920826 … the old dude singing welcome to the jungle on the grand piano?
i’ve never forgotten that ad.
possibly the best casino ad ever.
this is fine, but that was the GOAT.

]]> By: Where did the budget go? https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920817 Tue, 26 Sep 2023 07:02:19 +0000 https://campaignbrief.com/?p=246103#comment-920817 Wow that was ordinary considering what I heard about the budget. All closeups that were a bit meh and nothing really memorable in terms of storytelling or direction.

]]> By: @Woke not us https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920816 Tue, 26 Sep 2023 06:57:21 +0000 https://campaignbrief.com/?p=246103#comment-920816 I’ve been thinking this exact thing too. It’s a pity, they could just say no to this type of thing, instead you can try cover it with all that white noise stuff for the Yes vote…

]]> By: needs more https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920801 Tue, 26 Sep 2023 06:28:38 +0000 https://campaignbrief.com/?p=246103#comment-920801 Dubious characters and FIFO workers… that’s the true spirit of crown.

]]> By: Bit flat. https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920771 Tue, 26 Sep 2023 05:22:30 +0000 https://campaignbrief.com/?p=246103#comment-920771 Needs more joy and luxury.

]]> By: mehhh https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920764 Tue, 26 Sep 2023 05:09:11 +0000 https://campaignbrief.com/?p=246103#comment-920764 This feels like those involved really didn’t want to be working on this but the $ was too tempting to pass up. And the result is something that feels very by the numbers and really rather soulless.

(although, I guess that does make it an accurate ad for Crown?)

]]> By: The Awful Truth https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920741 Tue, 26 Sep 2023 04:39:00 +0000 https://campaignbrief.com/?p=246103#comment-920741 Very middle of the road for the Monkeys. But then Crown is very middle of the road. So perhaps they’ve captured the brand essence, whether intend or not.

]]> By: New? https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920711 Tue, 26 Sep 2023 03:47:47 +0000 https://campaignbrief.com/?p=246103#comment-920711 It looks no different to the old era.

So…when do things actually get interesting?

]]> By: Mish mash https://campaignbrief.com/crown-announces-heres-where-things-get-interesting-in-brand-relaunch-via-the-monkeys/#comment-920673 Tue, 26 Sep 2023 02:40:20 +0000 https://campaignbrief.com/?p=246103#comment-920673 Crown is about entertainment.
At it’s best it’s a place of fun.
This film might be brilliantly constructed, but it’s soulless and sounds cold.
It needs some joy – especially in the audio dept.
Keep the existing track if you have to, but a little mashup is much needed
to turn it from miserable to loveable.

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