Comments on: Telstra showcases the deals you didn’t see coming in latest campaign via The Monkeys

By: @@bye bye

@@bye bye — Fri, 01 Sep 2023 07:43:40 +0000

This statement speaks volumes.

I don’t think you know the reality of how few directors are flying around the world from Australia making international work. Maybe the older, richer dudes who from the glory days of the 2000s are – since they already have international work on their reels though that is instrumental in getting them work over there. It’s the same few wealthy directors doing all the jobs at the moment and then international directors coming in just adds to the problem.
The way it is headed it’s going to be this older generation of brand-name directors and then young gen-z directors coming through for cheap, jazzy content work. I cannot see anything inbetween with the work I see on this blog.

Bye bye indeed.

By: Double trouble

Double trouble — Fri, 01 Sep 2023 04:19:36 +0000

It’s a shame they couldn’t resist having the end line in the dialogue as well. Spoils the effect of the line. Otherwise, nice job.

By: @@bye bye local industry

@@bye bye local industry — Fri, 01 Sep 2023 00:47:17 +0000

They do yes but overseas work isn’t plentiful either right now which is why you have benji free to do some average retail ads. Overseas is also far more competitive with more directors who are also scraping for work.
Another point to make is that our good directors are only perceived as good if they get an opportunity on decent scripts here. Sadly mostly they have to go overseas for that first before anyone here takes notice.
Add these things together and yes it is bye bye local industry.

By: Fuck sake

Fuck sake — Fri, 01 Sep 2023 00:40:57 +0000

This is dog shit and you all know it. It’s way off brand, it feels like it was done a dozen times in the early noughties, and it ain’t funny.

Just because it was made by the Monkeys doesn’t automatically turn shit into chocolate cake.

By: Pretty ordinary

Pretty ordinary — Thu, 31 Aug 2023 05:33:42 +0000

Nothing to see here!! Pretty ordinary

By: Old Curmudgeon Guy

Old Curmudgeon Guy — Thu, 31 Aug 2023 04:04:47 +0000

Sorry, but I can’t see what the praise for this stuff is about. It’s certainly not ‘funny’. Like pretty much all Australian advertising it fits into a narrow band of predictable, acceptable, so-so advertising that doesn’t excite or impress. I wish I could be more positive.

By: Jayzus

Jayzus — Thu, 31 Aug 2023 03:46:45 +0000

41 comments on a nice but not very original 15 sec retail campaign.What have we become?
Yes,yes I know I’ve made it 42comments.

By: @The colonel

@The colonel — Wed, 30 Aug 2023 23:41:10 +0000

Strange then that that KFC tagline would make zero sense on this ad. Maybe your powers of analysis are lacking.

By: Sibley the best.

Sibley the best. — Wed, 30 Aug 2023 22:06:09 +0000

Go Joe.

By: @@Yaas

@@Yaas — Wed, 30 Aug 2023 12:06:48 +0000

Her talents are undeniable.
How can she not be involved on the agencies biggest account?

By: The colonel

The colonel — Wed, 30 Aug 2023 07:32:22 +0000

It’s a KFC spot. Shut up and take my money.
I mean come on guys.

By: @bye bye local industry

@bye bye local industry — Wed, 30 Aug 2023 06:16:33 +0000

You realise that our good directors work overseas too right?

By: Richard

Richard — Wed, 30 Aug 2023 05:51:53 +0000

@Funny? tend to agree. Mildly amusing. It’s a good construct with legs but could be pushed a lot further.

By: Hear hear

Hear hear — Wed, 30 Aug 2023 04:45:51 +0000

But its a known fact that the Melbourne HOP will never work with mid tier directors or production cos

By: @Yaas

@Yaas — Wed, 30 Aug 2023 04:26:45 +0000

Tara had nothing to do with this…

By: bye bye local industry

bye bye local industry — Wed, 30 Aug 2023 04:10:25 +0000

Going to state the obvious elephant in the room here; why are all the jobs with half-decent budgets going to marquee directors from overseas when it’s been a horrific year locally?

By: @Brand association

@Brand association — Wed, 30 Aug 2023 03:56:20 +0000

Tell that to Aldi

By: Funny?

Funny? — Wed, 30 Aug 2023 02:26:18 +0000

Whats funny about these?

Dang, I must be missing something,

By: Jay

Jay — Wed, 30 Aug 2023 00:12:06 +0000

Funny stuff. Brilliant casting. Top job all round.

By: @Danni

@Danni — Tue, 29 Aug 2023 23:54:46 +0000

Please save your science for something worthwhile, like global warming. This is advertising.

By: De Ja Vu

De Ja Vu — Tue, 29 Aug 2023 22:54:56 +0000

That first spot is IDENTICAL to a Kiwi car ad that’s been in the market for months. No such thing as an original idea.

By: Shut up and take my deal.

Shut up and take my deal. — Tue, 29 Aug 2023 21:35:44 +0000

Seems like a solid long term platform. Funny and functional.

By: DN

DN — Tue, 29 Aug 2023 20:34:54 +0000

The amount of CDs who prefer to stay “working CDs” rather than “leading CDs” is higher than ever. It’s just is.

Anyway, great work for a retail ad let alone for a Telco. Hopefully it inspires better retail work in general.

By: @A Creative Director

@A Creative Director — Tue, 29 Aug 2023 20:00:14 +0000

Yep a Creative Director can still write an ad. Monkeys has lots of Creative Directors who still get on the tools.

By: Yaas

Yaas — Tue, 29 Aug 2023 11:09:58 +0000

Nice one Tara! You rock.

By: BC

BC — Tue, 29 Aug 2023 10:50:01 +0000

Great to see monkeys melbourne finally making good work for Telstra

By: Gave me a chuckle

Gave me a chuckle — Tue, 29 Aug 2023 10:04:31 +0000

Unexpected from Telstra. Has Aldi vibes.

By: Danni

Danni — Tue, 29 Aug 2023 09:40:23 +0000

Clever, but what brand are these ads for? 16 seconds into a 30 second spot assumes people care enough to find out.

By: Cookie cutter marketer

Cookie cutter marketer — Tue, 29 Aug 2023 08:54:42 +0000

Where’s the brand in the first three seconds?
How is this a phone occasion?
Where is the sonic branding?
Why is there not a phone anywhere in the ad?

By: Brand association

Brand association — Tue, 29 Aug 2023 08:19:14 +0000

Very funny ad, but do you want your brand associated with an ice addict???

Also how does this campaign roll out into other channels – particularly digital.

Retail needs to live and breathe in digital channels, to be effective you need to start there. Not reverse engineer.