Comments on: Macpac creates one hell of a cliffhanger in latest ‘Weather Anything’ campaign via The Monkeys https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 By: Des https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-1063499 Thu, 13 Jun 2024 05:45:28 +0000 https://campaignbrief.com/?p=234873#comment-1063499 Great advert, must have a sequel.

]]> By: Gabs https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-943614 Fri, 10 Nov 2023 12:05:54 +0000 https://campaignbrief.com/?p=234873#comment-943614 Love the ad’s deadpan humour, identifies the product’s origin. I’m engaged. How do the guys get out of the precarious situation?
Is there a sequel in the pipeline?
Reference the Smirnoff campaign, Popeye/spinach, Mr Wimpy/burgers…

]]> By: Shhhhhhhh https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-845039 Mon, 03 Apr 2023 23:13:04 +0000 https://campaignbrief.com/?p=234873#comment-845039 Didn’t need the hokey hilarity for me – so forced.

The idea is the ad – the rest is copy wankery.

Silence, with one strong super fading up at the end about the toughness of thematerial was all that was needed here.

Watch Alka Seltzer, ‘When you’ve eaten something you shouldn’t’, and learn.

]]> By: Sibley the best https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-841267 Fri, 24 Mar 2023 04:50:01 +0000 https://campaignbrief.com/?p=234873#comment-841267 Better than all the rest

]]> By: I wish I did it :) https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840582 Wed, 22 Mar 2023 03:48:20 +0000 https://campaignbrief.com/?p=234873#comment-840582 Great F!@#N ad.
Brilliantly written, a simple idea executed beautifully, funny, great talent and product/brand centric to boot!

]]> By: pjm https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840550 Wed, 22 Mar 2023 01:27:39 +0000 https://campaignbrief.com/?p=234873#comment-840550 So good! Thanks for the laugh.

]]> By: It's just https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840548 Wed, 22 Mar 2023 01:23:03 +0000 https://campaignbrief.com/?p=234873#comment-840548 Really good. And funny.

]]> By: Kudos https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840504 Tue, 21 Mar 2023 21:39:04 +0000 https://campaignbrief.com/?p=234873#comment-840504 to the planners, for giving the creatives a brief of “tough”.
And not some lame shit about people’s emotional need to escape to the outdoors.

]]> By: Boats and Joes https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840360 Tue, 21 Mar 2023 10:02:48 +0000 https://campaignbrief.com/?p=234873#comment-840360 Love this. You two really like making great ads for brands in the outdoors huh?

]]> By: Precarious https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840354 Tue, 21 Mar 2023 09:37:40 +0000 https://campaignbrief.com/?p=234873#comment-840354 The fact you’re asking…Google precarious and familiarise yourself with NZ humour.
It’s the centrepiece of the campaign.

]]> By: Your competitor https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840264 Tue, 21 Mar 2023 02:38:15 +0000 https://campaignbrief.com/?p=234873#comment-840264 Our whole agency loves this. Kudos.

]]> By: TICK TICK TICK https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840207 Mon, 20 Mar 2023 22:04:30 +0000 https://campaignbrief.com/?p=234873#comment-840207 The copy was delicious.

]]> By: MB https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840073 Mon, 20 Mar 2023 10:26:57 +0000 https://campaignbrief.com/?p=234873#comment-840073 Noice one, boys.

]]> By: Chingy https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840063 Mon, 20 Mar 2023 09:58:20 +0000 https://campaignbrief.com/?p=234873#comment-840063 Gurney you genius. That’s genius with a hard g.

]]> By: Me https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840054 Mon, 20 Mar 2023 09:36:32 +0000 https://campaignbrief.com/?p=234873#comment-840054 I work at a competitive agency called something.

I love this ad.

It’s a really funny ad.

]]> By: @Wrong https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840040 Mon, 20 Mar 2023 09:02:30 +0000 https://campaignbrief.com/?p=234873#comment-840040 Sure, so let’s show people that wearing puffer jacket to brunch. Or people using the new MacBook Pro to make unimaginative suggestions to make a brand instantly forgettable.

]]> By: Fuck yes https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840035 Mon, 20 Mar 2023 08:54:53 +0000 https://campaignbrief.com/?p=234873#comment-840035 It’s mmmmmm good. And I don’t say that lightly.

]]> By: @Hmmm https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-840007 Mon, 20 Mar 2023 07:42:41 +0000 https://campaignbrief.com/?p=234873#comment-840007 I’m genuinely interested. How is this a slim insight?

]]> By: @wrong https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-839984 Mon, 20 Mar 2023 06:56:39 +0000 https://campaignbrief.com/?p=234873#comment-839984 99% of you is an idiot.

]]> By: @Wrong https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-839966 Mon, 20 Mar 2023 06:12:02 +0000 https://campaignbrief.com/?p=234873#comment-839966 And 99% of 4WD owners will drive their 4WD on the road. Still advertised as a 4WD otherwise it loses all its cred. So your comment, sure, but no.

]]> By: Hmmm. https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-839963 Mon, 20 Mar 2023 06:05:46 +0000 https://campaignbrief.com/?p=234873#comment-839963 Lovely idea built on a very slim insight. Great for the agency, terrible for sales.

]]> By: @Wrong https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-839951 Mon, 20 Mar 2023 05:39:00 +0000 https://campaignbrief.com/?p=234873#comment-839951 So by that logic you’d show someone wearing it to brunch then? You’re forgetting the fact that people buy this stuff to wear to brunch because they like the idea that people climb mountains in it…

]]> By: Agree https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-839948 Mon, 20 Mar 2023 05:35:41 +0000 https://campaignbrief.com/?p=234873#comment-839948 39 comments from monkeys maybe?

]]> By: ailes https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-839947 Mon, 20 Mar 2023 05:35:25 +0000 https://campaignbrief.com/?p=234873#comment-839947 Perfect.

]]> By: Wrong https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-839943 Mon, 20 Mar 2023 05:24:48 +0000 https://campaignbrief.com/?p=234873#comment-839943 99% of customers will wear that puffer jacket to brunch not on a mountain so sure but no.

]]> By: Rhys Darby https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-839941 Mon, 20 Mar 2023 05:18:12 +0000 https://campaignbrief.com/?p=234873#comment-839941 hey you stole my schtick.

]]> By: Moisty https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-839936 Mon, 20 Mar 2023 04:54:43 +0000 https://campaignbrief.com/?p=234873#comment-839936 The subtle pacing makes the gag so much better, absolutely stuck the landing. Nice work guys.

]]> By: @fun https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-839931 Mon, 20 Mar 2023 04:35:45 +0000 https://campaignbrief.com/?p=234873#comment-839931 Because on one hand it’s entertaining, literally a cliff hanger, and, if you’re a marketing nerd, it has loads of product/branding. If you’re complaining about this you know nothing about advertising.

]]> By: Fun https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-839927 Mon, 20 Mar 2023 04:19:54 +0000 https://campaignbrief.com/?p=234873#comment-839927 Love itttt

]]> By: A Dutch Term... https://campaignbrief.com/macpac-creates-one-hell-of-a-cliffhanger-in-new-campaign-via-the-monkeys-melbourne/#comment-839924 Mon, 20 Mar 2023 04:08:07 +0000 https://campaignbrief.com/?p=234873#comment-839924 …is quite funny.

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