Comments on: Sydney Opera House launches special musical tribute via The Monkeys and Revolver to celebrate 50 years of bravery, creativity and wonder

By: Hendo

Hendo — Wed, 27 Mar 2024 04:30:00 +0000

Joyous. Monumental. Inspirational creative!! Bravo Monkeys and SOH

By: Melbourne Joe

Melbourne Joe — Wed, 01 Nov 2023 00:20:40 +0000

Love the line “leave the weird ideas to the Danish” seems so apt about australian mentality of the past and sometimes the now.

By: ES

ES — Sat, 28 Oct 2023 03:36:07 +0000

This is MAGNIFICENT.

By: ARSUM

ARSUM — Mon, 23 Oct 2023 20:19:11 +0000

For a musical genre TV ad, (and let’s face it, if you’re going to do it, this is the brief) — it’s awesome!

By: It's good.

It's good. — Mon, 23 Oct 2023 11:41:14 +0000

This is an original song, calling for people to be brave creatively.

It features Australia’s best creative artists who…. create actual art and don’t sit on a safe salary.

Yet people in the ad industry are being snarky about it? Good grief. You’re embarrassing yourself.

By: Nath

Nath — Mon, 23 Oct 2023 04:03:53 +0000

@Codee Mac agree

By: Tim

Tim — Sun, 22 Oct 2023 03:53:08 +0000

It should have been ‘Nick Cave’, not me.

By: @What's the brief?

@What's the brief? — Sat, 21 Oct 2023 07:16:46 +0000

That commercial actually makes more sense.

By: @Matilda

@Matilda — Fri, 20 Oct 2023 23:03:32 +0000

Or maybe the party is just getting started.

By: matilda

matilda — Fri, 20 Oct 2023 06:27:10 +0000

monkey party is sadly over

By: What's the brief?

What's the brief? — Fri, 20 Oct 2023 04:43:40 +0000

https://www.youtube.com/watch?v=gArU-BAO7Kw

By: Codee Mac

Codee Mac — Thu, 19 Oct 2023 23:13:19 +0000

2023 is the year of Alex and Jake

By: BP

BP — Thu, 19 Oct 2023 22:23:47 +0000

If the Monkeys had PR’d this as a song for the Sydney Opera House’s 50 years instead of an ad like musical, they wouldn’t get so much backlash.

By: Simon NJOO

Simon NJOO — Thu, 19 Oct 2023 22:13:04 +0000

So you didn’t get to the bit where he sings: “Just sit up the back & judge others. It’ll keep them from judging you”?

By: @whats the brief?

@whats the brief? — Thu, 19 Oct 2023 21:34:55 +0000

Do wonder if you are overthinking this just a tad?

By: x

Thu, 19 Oct 2023 21:15:47 +0000

So good – I absolutely loved it, great to see something other than an outback family/footy team etc driving somewhere unknown in a car/bus/self driving vehicle. thanks for something different.

By: Not my house

Not my house — Thu, 19 Oct 2023 12:17:41 +0000

NotMyHouse is perfect. It’s the Australia Day of houses.

By: Dev

Dev — Thu, 19 Oct 2023 12:09:10 +0000

YouTube audience speaks. Haters missed the mark.

By: @@Ironic, much?

@@Ironic, much? — Thu, 19 Oct 2023 11:06:14 +0000

No need to be so defensive. It just doesn’t do it for me. Judging my creativity on what you like is very closed minded for a so called creative. Anyway, I took your advice and had a look at some of the YouTube comments from the people you labeled peasants. Most compliment Tim Minchin’s performance. There was also this one.

“Why does it have to be so self effacing and cling to being so contemporary. It is musically dull, shrill, earnest… but every line is a wink. There’s no poetry here. Meh. Feels like a Qantas Airline safety video transposed. Not my house. soz.”

By: Ditto

Ditto — Thu, 19 Oct 2023 11:04:51 +0000

Please can’t you acknowledge good work rather throw crap on everything.What has the creative community in this country become.It is so disappointing people.

By: What's the brief?

What's the brief? — Thu, 19 Oct 2023 10:40:50 +0000

Not shaming the ad. Not shaming Tim Minchin, Kim or the agency. Very noble effort. But what’s the brief? Ignoring the amazing architecture, which we can all enjoy from the outside, The Opera House would never have played Tim way back when he was in Melbourne, before he left for London. It is the ‘safest’ institution we have, there’s nothing bold or cutting edge about it. You need to be platinum before even being considered for the courtyard as a cover band. It’s a committee run by a committee with ‘Yaama’ thrown in, even though it’s on Gadigal land. Ask your cultural sensitivity officer about that one. But it gives me no reason to go there, and I’m not sure what it’s selling? Are you encouraging people to be different, like Tim, and eventually when you’re mainstream the Opera house will get you involved? I don’t know what it’s selling – which – as much as it might be a nice piece of film, it’s a terrible ad if an ad professional can’t work out what it’s trying to communicate to me. There’s literally no brief.

By: Mick

Mick — Thu, 19 Oct 2023 09:27:14 +0000

Was expecting to hate this based on the comments above, but loved it. For anyone complaining about the duration, you’ve clearly got the attention span of a goldfish. This ain’t an ad, or a TikTok, it’s a piece of content. Just like watching a music video on YouTube.

By: Essayer

Essayer — Thu, 19 Oct 2023 06:37:15 +0000

Got bored at the 2 minute mark

By: Dullicious.

Dullicious. — Thu, 19 Oct 2023 05:50:28 +0000

As much as it brings a smile to my face reading the plethora of varying degrees of intellect and crudeness, maybe its high time the team Campaign Brief complete a review of the comments section and how it works.

Would love to see the anonymity disappear, however more than half the dimwits with nothing intelligent to bring to the table would vanish and that wouldn’t make me smile.

People need to chill and grow some thicker skin…and by the way, this is spot is rather dull and boring TBH.

By: Fuck the haters

Fuck the haters — Thu, 19 Oct 2023 04:57:44 +0000

A bigger role than you did, that’s for sure!

By: Fuck the haters

Fuck the haters — Thu, 19 Oct 2023 04:55:15 +0000

No wonder the advertising industry in Australia is full of the mediocre middle. All the haters wanting to cut things down instead of celebrating creativity. Brilliant work by The Monkeys, the Opera House team, Revolver, Tim Minchin and everyone else involved. All you haters go get some therapy or continue being your miserable mediocre selves.

By: @this

@this — Thu, 19 Oct 2023 04:48:50 +0000

Originality would go further than a love song about open minds. This is base camp at best.

By: Truly brilliant

Truly brilliant — Thu, 19 Oct 2023 04:26:52 +0000

As someone who takes massive pride in being able to say they come from Sydney, this gave me goosebumps.

By: Here's the thing

Here's the thing — Thu, 19 Oct 2023 04:25:43 +0000

The Sydney Opera House still makes me feel a sense of wonder and creative excitement. This ad makes me feel absolutely nothing at all.

I can see what the strategy was and what the idea looked like on paper, but for whatever reason the end result is decidedly flat and lacking any real spark of joy or excitement.

A noble effort, but a fail. Sadly.

By: @@Ironic, much?

@@Ironic, much? — Thu, 19 Oct 2023 04:24:46 +0000

If I were you, I’d go and compare YOUR comment (and the rest of these snarking critiques by all the other jaded, jealous and ‘everyone else’s ideas are shit except for mine’ AdLanders)… with the comments offered by the public which are currently unspooling on YouTube right now.

They are, after all, whom this wonderful and joyous ad is actually aimed at.

But, of course, you won’t. Because the bloody plebs and peasants wouldn’t have a clue about what really constitutes ‘good work’, right?

Out of curiosity, I’d LOVE to hear your elevator pitch. Spitball what you would’ve done which would have been so much more brilliant than this? I’m sure once they hear it that Minchin and the Monkeys will be kicking themselves. Rueing the day that they didn’t think of what you came up with instead. Just imagine how good it MIGHT have been if it were only YOUR idea. If only.