https://campaignbrief.com/accenture-acquires-the-monkeys/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215567 Mon, 08 May 2017 09:39:55 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215567 Nice one gents. Congrats.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215566 Mon, 08 May 2017 06:27:33 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215566 I remember Mark from Clemenger.
I remember Scott and Justin helping to get me through a talent drought (mine and my department’s).
I remember them all fondly, nostalgically even.
And I’ve heard little to indicate the subsequent success inflated their egos.
Or that the drive to create great work waned, or went in search of the cash.
That makes them rare. And rare things are worth more.
Congrats.
I suspect it might even be a smart sale beyond the financial rewards – this industry has always lacked seats at the big table…and that’s what Accenture can deliver.
Good luck, though I’m sure you won’t need it.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215565 Mon, 08 May 2017 06:08:33 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215565 If you thought Monkeys was already a threat before, wait till you see them later.
Of course one could question the impartiality of Acenture bringing in an agency they own into a pitch managed by them.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215564 Mon, 08 May 2017 04:40:05 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215564 Many congratulations and best wishes to The Monkeys. It’s a pity that some naysayers are taking the opportunity to undermine the deal, but all I can say is this. Since their foundation, Mark, Justin and Scott have demonstrated impeccable judgement and innovation. They deserve success and rewards for their efforts. @Sold well – ditto

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215563 Mon, 08 May 2017 03:38:04 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215563 There’s a nice private resort for sale at Trinity Beach for $10,000,000. Check it out. But seriously folks, well played. You built this from nothing, and deserve to collect. I have known these guys since their Saatchis days and they are some of the nicest and humblest guys in an industry not known for its humility.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215562 Mon, 08 May 2017 03:26:32 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215562 Congrats gents, well played.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215561 Mon, 08 May 2017 02:47:16 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215561 Congrats Monkeys. Hard work and being good has paid off. Well deserved.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215560 Mon, 08 May 2017 02:30:01 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215560 A good buy for Accenture, and I expect, a huge win for The Monkeys.
If, of course, Accenture allow them to function as they are with minimal interference.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215559 Mon, 08 May 2017 02:15:45 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215559 Damn. I was just about to make them an offer.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215558 Mon, 08 May 2017 01:20:34 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215558 A sagely Melbourne adman once said that you don’t open an agency unless you want to sell it. And the time came for The Monkeys. They could not get bigger or more successful: Telstra, Qantas, IKEA, MLA and others, an enviable blue chip client list. A hundred plus agency, bags of awards including multiple Agency of The Year awards. And 10 years of independence, refusing offers from major networks during this time.
I say, congratulations Monkeys. You’ve done it your way and hopefully will continue to do it your way. Enjoy the next stage of your journey you rich bastards. You’ve sold well too.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215557 Mon, 08 May 2017 00:59:29 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215557 Storm Trooper suits for everyone.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215556 Mon, 08 May 2017 00:55:19 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215556 Good on you Monkeys. Kaching in a major way. Enjoy.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215555 Mon, 08 May 2017 00:48:16 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215555 Brilliant move. Another smart play from The Monkeys. This is the future.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215554 Mon, 08 May 2017 00:28:41 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215554 Well played Monkeys, you deserve every bit of this success!
Congratulations to all X

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215553 Sun, 07 May 2017 23:56:50 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215553 Well done for not selling to the devil(s)

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215552 Sun, 07 May 2017 23:50:25 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215552 Happy for you guys.
J

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215551 Sun, 07 May 2017 23:31:35 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215551 Many congrats to the founders. A great time to cash in on the phenomenal business they’ve built. On the downside, given that management consultancies voracious appetite for billable hours (which is greater than most agencies), I wonder what the cultural impact will be?
Irrespective, congrats again to the Monkeys.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215550 Sun, 07 May 2017 23:26:11 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215550 Hmm. Next time Accenture hold a pitch, I wonder who is going to get on the pitch list? 😉

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215549 Sun, 07 May 2017 23:24:10 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215549 That’s unexpected. Cannot imagine anyone I would less want my agency to be acquired by than Accenture. I knew people at Karmarama who went through this and apparently it was not pleasant.
It will be fascinating to see what this does to the culture and creative output at the Monkeys – it feels like best case scenario, it remains as is. Worst case scenario…. well, that it completely undoes everything that they were.

]]> https://campaignbrief.com/accenture-acquires-the-monkeys/#comment-215548 Sun, 07 May 2017 23:19:09 +0000 http://test5.campaignbrief.com/accenture-acquires-the-monkeys/#comment-215548 Well done Monkeys. This is a great move for you and the industry. You’ve always tried to raise the bar creatively and you’ve done it with the support and respect of your industry colleagues. You deserve all the success that comes your way. Enjoy it.

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