Comments on: realestate.com.au helps Australians to ‘keep moving’ in new brand campaign via 72andSunny https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 By: completely agree https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1072028 Thu, 01 Aug 2024 05:33:18 +0000 https://campaignbrief.com/?p=265694#comment-1072028 liked it until the same spot, sort of drops the point to the rest of the sequences, Hard to connect how this suddenly baller family would be outbid everywhere else before that.

]]> By: . https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071976 Wed, 31 Jul 2024 22:59:38 +0000 https://campaignbrief.com/?p=265694#comment-1071976 ]]> Worryingly it seems the clients believe that that red sofa is going to be some sort of distinctive asset for them 😬

]]> By: This is good https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071964 Wed, 31 Jul 2024 21:49:36 +0000 https://campaignbrief.com/?p=265694#comment-1071964 Lots of Nick Ball magic in here too.
Really stands out for its simplicity and execution.

]]> By: er... https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071877 Wed, 31 Jul 2024 01:23:34 +0000 https://campaignbrief.com/?p=265694#comment-1071877 “The strategy positions realestate.com.au as a trusted partner empowering and supporting all Australians to progress their property journey.”

No, no it doesn’t. Not in the least.

What a massive fail and a missed opportunity

]]> By: De-platformed https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071867 Wed, 31 Jul 2024 00:30:40 +0000 https://campaignbrief.com/?p=265694#comment-1071867 This is an ad. Not a “platform”.

]]> By: Ever bought a house https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071846 Tue, 30 Jul 2024 11:59:52 +0000 https://campaignbrief.com/?p=265694#comment-1071846 As a consumer, rather than desperate creative award hunting wannabe, this is a nice idea, well executed.
Good job all.

]]> By: @Liked it https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071835 Tue, 30 Jul 2024 07:04:30 +0000 https://campaignbrief.com/?p=265694#comment-1071835 I just thought they moved further and further west until they went full regional. Love the line ‘Where’s the dog?’. Brought it back around.

]]> By: Sheesh https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071834 Tue, 30 Jul 2024 06:47:41 +0000 https://campaignbrief.com/?p=265694#comment-1071834 “The strategy positions realestate.com.au as a trusted partner empowering and supporting all Australians to progress their property journey.”

The ad is a generic reminder that people need to buy houses.

]]> By: Sweet spot https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071833 Tue, 30 Jul 2024 06:35:54 +0000 https://campaignbrief.com/?p=265694#comment-1071833 I saw this whilst watching the Olympics and really liked it. Cute spot, well shot and good sound track.

]]> By: @producer guy https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071826 Tue, 30 Jul 2024 05:10:11 +0000 https://campaignbrief.com/?p=265694#comment-1071826 Agreed the production is great. It’s the (lack of any) idea that makes it feel so flat

]]> By: BL https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071822 Tue, 30 Jul 2024 04:34:30 +0000 https://campaignbrief.com/?p=265694#comment-1071822 Sweet spot!

]]> By: W&K Samsung https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071820 Tue, 30 Jul 2024 04:01:00 +0000 https://campaignbrief.com/?p=265694#comment-1071820 Remember when Wieden+Kennedy made this really well in 2022 : https://www.shots.net/news/view/samsungs-sofa-surfing

]]> By: huh https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071819 Tue, 30 Jul 2024 03:58:32 +0000 https://campaignbrief.com/?p=265694#comment-1071819 What’s the platform? There’s no line

]]> By: producer guy https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071814 Tue, 30 Jul 2024 02:32:01 +0000 https://campaignbrief.com/?p=265694#comment-1071814 love this

]]> By: Liked it... https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071812 Tue, 30 Jul 2024 01:55:31 +0000 https://campaignbrief.com/?p=265694#comment-1071812 … right up until the bit where they eventually settle on a prestige manor house with olympic swimming pool.

Broke the story for me.

]]> By: BC https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071811 Tue, 30 Jul 2024 01:53:26 +0000 https://campaignbrief.com/?p=265694#comment-1071811 whats the idea

]]> By: hmmmm https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071804 Tue, 30 Jul 2024 01:03:37 +0000 https://campaignbrief.com/?p=265694#comment-1071804 Is this ad meant to portray the entire experience as such a soulless black hole of an experience? I don’t think this is doing what the agency and the client think it is doing. Swing and a miss tbh

]]> By: Heaven (I hate it here) https://campaignbrief.com/realestate-com-au-helps-australians-to-keep-moving-in-new-brand-campaign-via-72andsunny/#comment-1071803 Tue, 30 Jul 2024 00:58:46 +0000 https://campaignbrief.com/?p=265694#comment-1071803 3 days into watching the Olympics coverage, and that Eurogliders song is giving me nightmares.

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