Origin Energy appoints M&C Saatchi, Melbourne as new creative agency partner

Origin Energy has appointed M&C Saatchi Melbourne as its new creative agency of record.

Says Michael McEwan, managing director, M&C Saatchi Melbourne: “We are delighted to partner with Origin. They have a very important role to play in Australia. Every step of the way, we were impressed by the team they have built, their willingness to be open, the clarity of their thinking. It gave us great confidence entering into a partnership with Origin. 2020 was a significant year of growth for M&C Saatchi Melbourne. We have assembled a wonderful team of people, strengthening existing partnerships while growing our business with a diverse group of new clients.”

Says Emma Robbins, executive creative director, M&C Saatchi: “We thoroughly enjoyed each and every session with the Origin team. It gave us a real sense of the team chemistry they have created and their shared ambition. We are motivated to make positive change and partner with future facing organisations that can facilitate that. This is exactly the work we want to be doing.”

The incumbent agency was TBWA\Melbourne.