Comments on: Spotify AUNZ reaches across generational experiences in new brand campaign via Akcelo + Jack Nimble https://campaignbrief.com/spotify-aunz-reaches-across-generational-experiences-in-new-brand-campaign-via-akcelo/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 By: Social is awkward https://campaignbrief.com/spotify-aunz-reaches-across-generational-experiences-in-new-brand-campaign-via-akcelo/#comment-1072611 Fri, 16 Aug 2024 04:09:36 +0000 https://campaignbrief.com/?p=267095#comment-1072611 Pretty telling comment above when the only goal you have is not have your thing skipped. You’re ignoring the fact that someone has to pay attention and remember what your content had to say. But when you only use reach metrics for success, of course you will believe your own BS

]]> By: J https://campaignbrief.com/spotify-aunz-reaches-across-generational-experiences-in-new-brand-campaign-via-akcelo/#comment-1072531 Thu, 15 Aug 2024 09:27:59 +0000 https://campaignbrief.com/?p=267095#comment-1072531 The low fi social is conspicuous, so people don’t immediately recognise it as an ad and scroll. And it works

]]> By: Meh https://campaignbrief.com/spotify-aunz-reaches-across-generational-experiences-in-new-brand-campaign-via-akcelo/#comment-1072498 Thu, 15 Aug 2024 03:40:21 +0000 https://campaignbrief.com/?p=267095#comment-1072498 Completely agree. Really like the OOH but the social stuff goes to show that even big brands like Spotify, who are usually top drawer when it comes to creative execution, aren’t impervious to mediocre influencer content.

]]> By: Over the influence https://campaignbrief.com/spotify-aunz-reaches-across-generational-experiences-in-new-brand-campaign-via-akcelo/#comment-1072491 Thu, 15 Aug 2024 02:53:36 +0000 https://campaignbrief.com/?p=267095#comment-1072491 Ah yes, seems we’re well and truly into the second coming of influencer marketing and repeating 2015 when all ads feel very literally phoned in and all brands look and sound the same as everyone else and has the production quality of a year 9 media assignment.

The actual ad work is good though.

]]> By: michael https://campaignbrief.com/spotify-aunz-reaches-across-generational-experiences-in-new-brand-campaign-via-akcelo/#comment-1072473 Thu, 15 Aug 2024 00:53:26 +0000 https://campaignbrief.com/?p=267095#comment-1072473 EL DOPO!

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