Comments on: Omnicom launches Omnicom Advertising Group led by Aussie expat Troy Ruhanen as global CEO

By: Finally.

Finally. — Mon, 02 Sep 2024 06:52:30 +0000

A creative agency led by five CEOs. Who has time for creatively led creative agencies?

By: VML are rolling their eyes

VML are rolling their eyes — Fri, 30 Aug 2024 00:37:30 +0000

There is no mention of our new creative leadership.

By: And what about conflict.....

And what about conflict..... — Thu, 29 Aug 2024 22:55:41 +0000

How does conflict work with this? TBWA NAB and DDB Westpac?

By: Dear...but

Dear...but — Thu, 29 Aug 2024 21:01:33 +0000

No. They cannot do it ‘without losing the brands themselves’.
They might continue to have their names on a shingle out the front,
but behind the shopfront it’ll be just one, big Omnicom factory.
Omnicom’s agencies will share resources, finance will be centralised
and all Omnicom agencies will be told they can only use the Omnicom
Group Production Company for all production – just like all WPP’s
agencies have to use Hogarth. It’s no different to how most large multi
-brand businesses work. And no amount of pleading by the people in
Omnicom’s individual agencies will stop it from happening to them

By: And what about conflict.....

And what about conflict..... — Thu, 29 Aug 2024 03:26:11 +0000

And so, how is this now going to work with TBWA NAB and DDB Westpac. Auto brands, FMCG brands and the likes….all in the same building all in the same brand.

By: Agree with KGB

Agree with KGB — Thu, 29 Aug 2024 02:22:22 +0000

KGB is 100% correct. You can’t expect clients to be giving agencies the same remit and revenue year after year when AI and even basic automation is fundamentally changing the way brands engage with customers. Just one look at the drastic reduction in ad agency head counts says it all. The old ad world is dead and Omnicom’s move is simply further proof. There’s a future for advertising – but its not to be found in the past.

By: but

but — Thu, 29 Aug 2024 02:03:51 +0000

“Each of our agencies has been investing in tools, capabilities, and technologies. Sharing these investments across the group will help us deliver growth and impact for clients at scale,” Remillard-Larose said.

Can’t they do this without losing the brands themselves?

By: @What an absolute farce

@What an absolute farce — Thu, 29 Aug 2024 01:28:25 +0000

Agreed. I dare someone to point out the differences between the DDB, BBDO and TBWA brands in 2024.
The only thing that comes to mind is TBWA’s pirates nonsense, which isn’t reflected in the work. (And outside of Omnicom, Leo’s like to bang on about Leonard a bit, but again, the work feels like it could’ve come from any network agency.)
From experience – when it comes to the day to day, and especially the work, these places all feel the same. They don’t have a house style in the way the likes of W+K used to (which varied across offices).
Perhaps it’s more a matter of leadership. Clems Melb was defined by McGrath, and TBWA\Chiat\Day by Lee Clow. And just look at what Clems is today…

By: KGB

KGB — Thu, 29 Aug 2024 00:42:29 +0000

@ Whoops

Unfortunately, this Omnicom decision is a symptom of a wider challenge, rather than the illness itself.

The creative advertising world has been on a steady decline for a couple of decades. As revenues continue to decline across the industry, consolidation and cuts will become the norm in an attempt to maintain profitability.

By: @beginning of the end.

@beginning of the end. — Wed, 28 Aug 2024 09:04:02 +0000

spelt TikTok ?

By: Whoops

Whoops — Wed, 28 Aug 2024 07:40:35 +0000

They don’t get it – this is a terrible decision and hastens their irrelevancy

By: BBDODDBTBWA & CO

BBDODDBTBWA & CO — Wed, 28 Aug 2024 05:51:19 +0000

Here is a taste of what’s to come.

https://www.unmade.media/p/the-holding-company-mincer-is-eating

https://strategyonline.ca/2024/07/15/ddb-bbdo-and-tbwa-in-canada-folding-together-under-omnicom/

By: What an absolute farce

What an absolute farce — Wed, 28 Aug 2024 05:36:52 +0000

It’s not as if the BBDO or TBWA brands mean anything, right? Why invest in or care about brands. It’s not like that’s the entire cornerstone of their entire business model or anything.

Who is making these decisions ffs?

By: Beginning of the end.

Beginning of the end. — Wed, 28 Aug 2024 04:53:43 +0000

Tick tock.

By: It's an integrated world...

It's an integrated world... — Wed, 28 Aug 2024 03:13:56 +0000

Stop separating specialties and bring them together with brand and idea first thinking.

By: Network Guy

Network Guy — Wed, 28 Aug 2024 03:08:38 +0000

Global networked agencies are dead so why dont we create another network model above the dead network model to make it not look like a network model by merging the networks

By: Hmmmm

Hmmmm — Wed, 28 Aug 2024 02:21:48 +0000

Can’t wait for the launch of the inspiringly named BBDODDBTBWA & CO rolls right off the tongue

By: It's the end of the world as we know it

It's the end of the world as we know it — Wed, 28 Aug 2024 02:01:41 +0000

And I feel fine. (Because I don’t work for a holding company.)

By: The lights are going out

The lights are going out — Wed, 28 Aug 2024 01:55:37 +0000

And slowly, they will be merged/ground into one entity. And renamed Omnicom Merged Group or OMG.

By: Fred

Fred — Wed, 28 Aug 2024 01:09:49 +0000

What is happening?

By: WPP

WPP — Wed, 28 Aug 2024 00:59:25 +0000

Been there, and done that, good luck to the newly made redundant.

By: Trickle down effect

Trickle down effect — Wed, 28 Aug 2024 00:57:10 +0000

…And what follows are more redundancies disguised as realignment of agency offerings…