Comments on: Droga5 announces Mark Green as new Global CEO; The Monkeys set to rebrand to Droga5 as of Dec 1 https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 By: @white flag https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1074008 Fri, 30 Aug 2024 23:02:15 +0000 https://campaignbrief.com/?p=268250#comment-1074008 Droga won.

]]> By: TL;DR https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073985 Fri, 30 Aug 2024 17:07:34 +0000 https://campaignbrief.com/?p=268250#comment-1073985 How does no one seem to understand why this is happening.

Droga clearly knew he wanted to make Greeny the Global CEO, but that obviously wasn’t going to happen if it meant he would have to step away from The Monkeys. So, they changed it to Droga5 so he could still technically lead Droga5 and hold onto The Monkeys (sort of). This is just a way for Greeny and Droga to have their cake and eat it too.

Greeny and Sjoenelle sound good on paper, though. So, not mad about it.

]]> By: Timely https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073952 Fri, 30 Aug 2024 07:40:22 +0000 https://campaignbrief.com/?p=268250#comment-1073952 Sad to see the Monkeys brand retired in name, but in truth it hasn’t been the Monkeys we all loved and admired since Scott and Justin left. Epic news for Greenie. Well deserved.

]]> By: Sensible? https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073951 Fri, 30 Aug 2024 07:06:34 +0000 https://campaignbrief.com/?p=268250#comment-1073951 Reading from overseas I’ve always thought ‘The Monkeys’ sounds a little daft. Probably doesn’t go down well around boardrooms.

]]> By: This is how you do it https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073946 Fri, 30 Aug 2024 06:37:19 +0000 https://campaignbrief.com/?p=268250#comment-1073946 Holding companies take note. No silly brand smashing together – just sensible and clear consolidation of the most valuable brand assets

Congrats Mark on the gig and the fun life change.

]]> By: Smart move https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073937 Fri, 30 Aug 2024 04:29:03 +0000 https://campaignbrief.com/?p=268250#comment-1073937 It will be sad to see The Monkeys name cast aside, but taking a global view, the coming together of these two brands has to be a smart move. No doubt with Greeny at the helm the true magic is yet to come. The celebration of just how great the Monkeys has been will be very well deserved.

]]> By: Old CD Guy https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073931 Fri, 30 Aug 2024 03:32:58 +0000 https://campaignbrief.com/?p=268250#comment-1073931 Droga was the top AWARD School student and Mark was a kind of quiet, shy account guy at Saatchis Sydney. Haven’t they done well!

]]> By: This https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073926 Fri, 30 Aug 2024 02:20:56 +0000 https://campaignbrief.com/?p=268250#comment-1073926 Heck yeah

]]> By: Karl Pilkington https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073923 Fri, 30 Aug 2024 02:00:05 +0000 https://campaignbrief.com/?p=268250#comment-1073923 This is big Monkey News

]]> By: ANDY https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073921 Fri, 30 Aug 2024 01:33:04 +0000 https://campaignbrief.com/?p=268250#comment-1073921 Smart move the Monkeys name would not work
internationally.

]]> By: Strangely... https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073919 Fri, 30 Aug 2024 01:22:34 +0000 https://campaignbrief.com/?p=268250#comment-1073919 MonkeySong5 sounds like a pretty cool agency.

]]> By: No drunk monkeys https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073917 Fri, 30 Aug 2024 00:46:55 +0000 https://campaignbrief.com/?p=268250#comment-1073917 Amazing and well deserved for Greeny. One of the smartest operators, and hardest workers, around. End of an era, but undoubtedly the start of a new one.

]]> By: Take 2 https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073915 Fri, 30 Aug 2024 00:33:57 +0000 https://campaignbrief.com/?p=268250#comment-1073915 I wonder if this version of Droga5 in Australia will last longer than the first glorious one …

]]> By: BC https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073911 Fri, 30 Aug 2024 00:04:47 +0000 https://campaignbrief.com/?p=268250#comment-1073911 No comment on all the staff that have left in the last few years. Or staff looking to leave.

]]> By: But what if...? https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073909 Thu, 29 Aug 2024 23:00:40 +0000 https://campaignbrief.com/?p=268250#comment-1073909 Such a missed naming opportunity. One can only dream of the world in which the pitch of the year pits MonkeySong5 vs TBDDBOWA OmniCollective.

Portmanteau a portmanteau.

To the death. Or at least to the pain.

]]> By: Bubbles https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073906 Thu, 29 Aug 2024 21:24:20 +0000 https://campaignbrief.com/?p=268250#comment-1073906 Details missed.
Droga5 Aust PL was created in 2007 and then closed its doors in 2015, making all staff redundant at that time.

]]> By: Great news https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073904 Thu, 29 Aug 2024 20:28:00 +0000 https://campaignbrief.com/?p=268250#comment-1073904 Congrats Mark. You and the Monkeys have smashed it over and over. When our best are recognized and given bigger platforms, it is good for all of us.

]]> By: Sign of the times https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073866 Thu, 29 Aug 2024 12:30:12 +0000 https://campaignbrief.com/?p=268250#comment-1073866 10 years ago this would have garnered thousands of comments.

]]> By: Check https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073839 Thu, 29 Aug 2024 09:30:45 +0000 https://campaignbrief.com/?p=268250#comment-1073839 Seems like all the chess pieces were strategically placed for this moment over a period of time. I know there a heap of positives but it’s still a sad day for the agency formerly known as The Monkeys. Thank you for leaving your mark on the Aussie ad industry.

]]> By: Ben Lilley https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073834 Thu, 29 Aug 2024 08:39:26 +0000 https://campaignbrief.com/?p=268250#comment-1073834 Congratulations Mark. Clearly well deserved and what a brilliant opportunity.

]]> By: Why not just 'Accenture Song' for everything? https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073833 Thu, 29 Aug 2024 07:50:29 +0000 https://campaignbrief.com/?p=268250#comment-1073833 Interesting how the big boss gets to keep his brand name… but forces the littler boss to get rid of his.

Accenture Song is such a good name, surely you’d just ditch the Droga brand name too in this move? It is all integrated… right?

]]> By: @WOW https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073829 Thu, 29 Aug 2024 06:03:11 +0000 https://campaignbrief.com/?p=268250#comment-1073829 By the sounds of it, ‘WOW ‘ (and all the other lock cap names), You’ve got a chip on both shoulders.

]]> By: Who wins... https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073824 Thu, 29 Aug 2024 05:06:09 +0000 https://campaignbrief.com/?p=268250#comment-1073824 …in a fight between Bear and Monkey?

https://youtu.be/RExw_jcdcp8?si=aWXdgto58FVhx-Lk

]]> By: WOW https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073821 Thu, 29 Aug 2024 04:32:46 +0000 https://campaignbrief.com/?p=268250#comment-1073821 Where were you on August 29, 2024?
I remember.
I remember exactly.
The warm RGB of my Mac screen washed over me as I gently tickled my keyboard.
‘campaignbrief.com’ I fingered.
And there it was…
Like the falling of the Berlin Wall, or the Apollo 11 landing, or the introduction of stuffed-crust pizza, a moment bigger than Ben Hur. Or, at least Ben Stiller.
My jaw fell to the floor clumsily, like a competitive breakdancer, and I scrambled to collect it.
What was I reading?
Could it be true?
Like an Amish person at Sega World, I had so many questions.
How would I react to this news?
I mean, this news is huge.
I felt like screaming, so I activated all caps and typed in my name: ‘WOW’.
Then I exclaimed: ’THIS IS HUGE NEWS’.
Then I popped on some Enya and explored myself. It was Thursday after all.

]]> By: Dawg https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073819 Thu, 29 Aug 2024 04:16:38 +0000 https://campaignbrief.com/?p=268250#comment-1073819 30th November will be a hell of a wrap party

]]> By: HOLY FUCKING SHIT https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073818 Thu, 29 Aug 2024 04:13:08 +0000 https://campaignbrief.com/?p=268250#comment-1073818 This is huge huge huge huge. Bringing droga back to australian soil.

]]> By: Oooo https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073816 Thu, 29 Aug 2024 04:00:37 +0000 https://campaignbrief.com/?p=268250#comment-1073816 Wow

]]> By: WHY? https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073815 Thu, 29 Aug 2024 03:42:19 +0000 https://campaignbrief.com/?p=268250#comment-1073815 I get that David Droga is a big name in advertising, but WHY would you think ditching an established name like ‘The Monkeys’ for ‘Droga5’ (which, let’s face it, sounds like a type of agricultural insecticide)? Ironically, it seems like a really bad branding decision for people purporting to be advertising geniuses.

]]> By: Greg https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073814 Thu, 29 Aug 2024 03:39:50 +0000 https://campaignbrief.com/?p=268250#comment-1073814 Darwin was right!

]]> By: fleshpeddler https://campaignbrief.com/droga5-announces-mark-green-as-new-global-ceo-the-monkeys-set-to-rebrand-to-droga5-as-of-dec-1/#comment-1073813 Thu, 29 Aug 2024 03:39:16 +0000 https://campaignbrief.com/?p=268250#comment-1073813 so it’s gonna be called Droga 5 but it’s still gonna be in the Accenture offices as part of Accenture Song. With all the bureaucracy and systems and roadblocks that are making most of the best creative people in there want to leave if they haven’t already

How ‘Droga’ is it really going to be? Or is this a lipstick on a pig move like when WPP decided ‘we’ll just change the name of DT Digital to AKQA’ but we won’t change anything else?

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