Comments on: Bupa is thinking ‘Beyond the Games’ in new Paralympics campaign via Thinkerbell https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 By: David Abbott https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1075174 Tue, 10 Sep 2024 09:58:20 +0000 https://campaignbrief.com/?p=268283#comment-1075174 What did the writer even write? Disagree.
As for the visuals? 100% agree.
And, as for why don’t you care? See the comment by Howitt below, they care because the line is pointing out that nothing happens between the disability porn of the games themselves every 4 years.
Yeah, I’m kicking back, I’m commenting, because I hate to see a great line squandered by the inept.
And anyone who cares about this industry should also care.

]]> By: Howit https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1075171 Tue, 10 Sep 2024 09:47:52 +0000 https://campaignbrief.com/?p=268283#comment-1075171 @seriosly Tell me you’re not a copywriter, without telling me you’re not a copywriter. Disability doesn’t have a closing ceremony is a quality platform and line.

]]> By: Phantom https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1075169 Tue, 10 Sep 2024 09:43:27 +0000 https://campaignbrief.com/?p=268283#comment-1075169 @missed opportunity that apparently was exactly as planned hence the line.

]]> By: David Abbott https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1075168 Tue, 10 Sep 2024 09:39:31 +0000 https://campaignbrief.com/?p=268283#comment-1075168 Someone sure thought so because mere days later this appeared: https://www.cityam.com/disability-inclusion-should-not-end-with-the-paralympic-closing-ceremony/
A mere snippet of what starting a conversation could’ve meant around this great platform and line.
We’ve all been there, we can all imagine the egos involved.
Yup, leadership, sometimes ‘ain’t leadership.

]]> By: Howit https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1074315 Tue, 03 Sep 2024 09:26:51 +0000 https://campaignbrief.com/?p=268283#comment-1074315 You ache to care for a week or so, don’t you? You stridently demand the glamorous visuals that make you care for oooh…7 days? Give me the visuals you petulantly demand. Gimmie, Gimmie, Gimmie the instant hit, that climax, that disability porn that means I don’t have to think what happens beyond the games. Try being a parent of a person with disability because in the 4 years in between let me tell you NOTHING HAPPENS.

]]> By: Howit https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1074314 Tue, 03 Sep 2024 09:19:15 +0000 https://campaignbrief.com/?p=268283#comment-1074314 A once in 4 years visual glamorisation of disability or no creative visual and the no closing ceremony line. It’s a bit uncomfortable. and surely that makes a point?

]]> By: Missed opportunity https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1074244 Mon, 02 Sep 2024 23:31:42 +0000 https://campaignbrief.com/?p=268283#comment-1074244 Why not go live after the games end, and put your money where your mouth is? Afraid your message won’t be relevant (and your ROI won’t be as strong) after the closing ceremony?

]]> By: Bet it was a marathon https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1074076 Sun, 01 Sep 2024 07:24:24 +0000 https://campaignbrief.com/?p=268283#comment-1074076 With respect, @nothing happens and @seriously, I’m with @Olympiakos on this one. Disability doesn’t have a closing ceremony is a quality line that any creative director, copywriter or strategist worth their salt would recognise. It takes a unique stance amidst all the celebration of disability that we see every 4 ideas. it’s perfect for a health provider. Given what looks like clear budget restrictions, I suspect a scenario in which an intractable client insists on muffling it with their versions of the same line instead of just letting it breathe.

]]> By: Speedo https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1074012 Sat, 31 Aug 2024 01:24:42 +0000 https://campaignbrief.com/?p=268283#comment-1074012 @olympiakos Agree. Disability doesn’t have a closing ceremony is a great line. @seriously Can’t take you seriously.

]]> By: Nothing happens? https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1074010 Fri, 30 Aug 2024 23:54:21 +0000 https://campaignbrief.com/?p=268283#comment-1074010 What is happening visually in these films?
What did the writer even write?
Why don’t you care?

]]> By: No wonder. https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1074006 Fri, 30 Aug 2024 22:10:28 +0000 https://campaignbrief.com/?p=268283#comment-1074006 CHEP won the business.

]]> By: Nothing original to see here https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1073962 Fri, 30 Aug 2024 10:16:23 +0000 https://campaignbrief.com/?p=268283#comment-1073962 move along

]]> By: @Olympiakos https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1073961 Fri, 30 Aug 2024 10:06:13 +0000 https://campaignbrief.com/?p=268283#comment-1073961 I can’t comment, because you smashed it. Lol.

]]> By: seriously https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1073956 Fri, 30 Aug 2024 09:31:33 +0000 https://campaignbrief.com/?p=268283#comment-1073956 This is flat-out poor writing in the first. The CD on holiday or what? Fail.

]]> By: Olympiakos https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1073938 Fri, 30 Aug 2024 04:52:48 +0000 https://campaignbrief.com/?p=268283#comment-1073938 Disability doesn’t have a closing ceremony. That’s quality.

]]> By: Take a seat https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1073933 Fri, 30 Aug 2024 03:35:04 +0000 https://campaignbrief.com/?p=268283#comment-1073933 This outdoor looks like a brochure you’d find in a doctor’s waiting room

]]> By: Great line https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1073925 Fri, 30 Aug 2024 02:17:11 +0000 https://campaignbrief.com/?p=268283#comment-1073925 Bring on the Paralympics!

]]> By: Nice line https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1073920 Fri, 30 Aug 2024 01:27:33 +0000 https://campaignbrief.com/?p=268283#comment-1073920 Nice work

]]> By: Obvious... https://campaignbrief.com/bupa-is-thinking-beyond-the-games-in-new-paralympics-campaign-via-thinkerbell/#comment-1073914 Fri, 30 Aug 2024 00:32:58 +0000 https://campaignbrief.com/?p=268283#comment-1073914 …budget restrictions. Those films are nothing but wallpaper

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