Comments on: ‘Potentially Amazing’: Health insurance brand nib launches new campaign via Dentsu Creative

By: Mr ads

Mr ads — Mon, 02 Sep 2024 22:48:05 +0000

So nice to see fun simple brand campaigns making a come back.

How did we ever fire so far from just doing really good campaigns for clients.

Good stuff NIB, keep it up.

By: All this potential

All this potential — Mon, 02 Sep 2024 12:27:39 +0000

Productions tight, concept potentially boring…

By: Ad-vantage

Ad-vantage — Mon, 02 Sep 2024 12:02:03 +0000

The tagline “Definitely Good. Potentially Amazing.” for nib is a masterclass in mediocrity. It brilliantly reassures us that nib is, well, “good”— because that’s what everyone wants from their health insurance, right? Mediocre reliability with a sprinkle of maybe-someday-amazing. The word “potentially” just screams confidence, suggesting that nib might, on a good day, with the wind in the right direction, provide an “amazing” experience. It’s hard to think of a better way to inspire trust and loyalty than by being so non-committal. Why be definitely amazing when you can settle for potentially? A real game-changer, nib. I sense another re-pitch on the horizon for Dentsu Creative.

By: Hedge

Hedge — Mon, 02 Sep 2024 07:19:10 +0000

The ol hedge cutting gag… thank god for advertising. I want to die.

By: Bad

Bad — Mon, 02 Sep 2024 06:01:08 +0000

Didn’t realise how bad there were till I read all these comments (assume from production company)

By: They're fine

They're fine — Mon, 02 Sep 2024 05:27:53 +0000

I don’t mind them but they feel slow somehow, maybe it’s the VO. If you look at the old Direct TV ads (which also posed a hypothetical scenario, although from a negative angle) and the VO keeps the energy up and moves the ads.

By: Nice work

Nice work — Mon, 02 Sep 2024 04:48:13 +0000

Because it is. Well done.

By: BC

BC — Mon, 02 Sep 2024 03:56:29 +0000

we want the logo and app in the first 0.69 seconds. could be dropped and be better

By: @has potential

@has potential — Mon, 02 Sep 2024 03:14:59 +0000

But this is how Shift 20 should be used – casting someone with a disability in a normal role, just like any other actor.

By: Not sure about the line

Not sure about the line — Mon, 02 Sep 2024 02:40:52 +0000

Actually a little daft. Public are going to see the negative in that line.

By: CC

CC — Mon, 02 Sep 2024 02:21:32 +0000

There are some more good executions showing up in my socials today. This campaign has potential, might even be amazing if they keep this up. Good stuff

By: Cheff from the muppets

Cheff from the muppets — Mon, 02 Sep 2024 02:19:18 +0000

Check out Gustav’s reel, he’s class.

https://www.hooves.com.au/directors/gustav-sundstrom

By: Pete

Pete — Mon, 02 Sep 2024 02:17:28 +0000

Loving these, good idea, entertaining, and cleverly full of product stuff without sucking. Nicely directed too.

By: Don

Don — Mon, 02 Sep 2024 01:43:34 +0000

Great work, nice idea but nib are just not potentially amazing, they are barely even good.

By: Amazed

Amazed — Mon, 02 Sep 2024 01:39:52 +0000

Don’t quite get the positioning – but the polish it great.

By: Credit where due

Credit where due — Mon, 02 Sep 2024 01:35:55 +0000

These are very likeable, watchable and well produced for a notoriously difficult category. Well done McGregor and co.

By: Claire

Claire — Mon, 02 Sep 2024 01:31:39 +0000

These are fantastic!!

By: Solid work

Solid work — Mon, 02 Sep 2024 01:08:43 +0000

These are bloody great. Well done Hooves!

By: Has potential

Has potential — Sun, 01 Sep 2024 23:49:35 +0000

Dentsu may have either struck gold or completely missed the mark. It’s one of those ideas where you go, “Hmm, genius or flop?” The phrase “Potentially Amazing” could resonate strongly if a health insurer delivered on that promise—imagine the impact. But then you look at it from a consumer’s perspective, and it’s a bit like, “Sure, they’d be ‘potentially amazing’ if they paid out on time,” which could backfire. However, the casting is a bit stereotypical with a woman cooking and men doing the physical activities, though the gamer mum is a nice touch. But where’s the Shift 20 perspective? It feels a bit hidden. Yet, in general, isn’t that the essence of being bold as a platform? Taking risks, hoping the gamble pays off.