Comments on: Colonial First State urges Aussies to take their super off autopilot in new work via It’s Friday

By: Smile

Smile — Fri, 06 Sep 2024 10:36:08 +0000

So much venom. Try being a little more constructive and positive, you will feel better for it. Might even lower your blood pressure. I wouldn’t say this is the best ad I’ve seen. Far from it. But it’s better than all the other super ads I’m constantly seeing.

By: Mike

Mike — Wed, 04 Sep 2024 23:15:11 +0000

I thought planes went on autopilot, not trains?

By: Freddy

Freddy — Tue, 03 Sep 2024 11:00:58 +0000

Well crafted piece of work. I’m sure Snow Piercer was heavily referenced.

By: Tink

Tink — Tue, 03 Sep 2024 04:51:08 +0000

I didn’t want to like a superannuation ad, but this one got me thinking.

By: ummmm

ummmm — Tue, 03 Sep 2024 01:23:44 +0000

This is awful.

By: Trainwreck

Trainwreck — Tue, 03 Sep 2024 00:56:33 +0000

That was so bad. The stupid sincere presenter, the awkward silences, the client written dialogue, the supers jammed in on signs in the desert, the random train thing, the jumbled metaphor, the dramatic music for no reason because it’s just not dramatic in any sense, the zombie customers at the end. All capped off by the agency jamming CB with positive comments. Yuk.

By: For Super...

For Super... — Mon, 02 Sep 2024 23:13:06 +0000

It’s good. At least it isn’t a play on the word super.

By: Reality check

Reality check — Mon, 02 Sep 2024 23:02:58 +0000

Funds and their agencies need to stop pretending that low engagement with super, for younger people at least, is an insight.

By: Like the strategy

Like the strategy — Mon, 02 Sep 2024 22:53:14 +0000

Nice work getting this made, It’s Friday. I’m not sure the train is the best metaphor, but I’m betting that wasn’t the original idea presented.

By: Like

Like — Mon, 02 Sep 2024 22:17:57 +0000

No finance type of ad has ever made me question my future finances. Clever work.

By: Daniel Meszaros

Daniel Meszaros — Mon, 02 Sep 2024 06:15:55 +0000

Media have noted that CFS is a low performing super. I am looking into changing.

By: SK

SK — Mon, 02 Sep 2024 04:35:50 +0000

So many superannuation ads out there at the moment. I like this one out of all. Not flippant. Not trying hard. Not jokey. Not boring financey jargon.
I dig the analogy of the train. Got me thinking about my superannuation which I never do. Job done.

By: @Captain

@Captain — Mon, 02 Sep 2024 04:32:35 +0000

Yeah…But it’d be worse if it was called Stone Age.

By: Its not Friday

Its not Friday — Mon, 02 Sep 2024 03:51:32 +0000

Whose doing their straegy these days?

By: Everyone

Everyone — Mon, 02 Sep 2024 02:32:20 +0000

It’s average.

By: Walky Talky

Walky Talky — Mon, 02 Sep 2024 01:41:15 +0000

Nothing says “I’m advertising to you” quite like someone walking and talking at you

By: Stevo

Stevo — Mon, 02 Sep 2024 01:09:10 +0000

Any super ad that starts with “When it comes to super….” or “Thinking about super?” will send 99% of viewers to the mute button or straight into a coma. Why do they keep doing it?

By: Thomas T

Thomas T — Mon, 02 Sep 2024 00:34:29 +0000

Taking the train is a brilliant choice for this topic. It’s refreshing. No forced humor. No “let’s get to know our Superfund” shtick. This approach taps into genuine insights about consumer behaviour on the topic. What bugs me, though, is that when the train stops, people end up stranded. They’re left in the middle of nowhere, trying to figure out their next move. The OOH does a better job regarding this.

By: Captain

Captain — Mon, 02 Sep 2024 00:28:06 +0000

The name ‘colonial’ is enough to turn anyone off

By: Fresh

Fresh — Mon, 02 Sep 2024 00:15:21 +0000

Really different for the category. Love it!