https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074457 Wed, 04 Sep 2024 14:46:38 +0000 https://campaignbrief.com/?p=268367#comment-1074457 One of Saatchi Sydney’s best. This was also a billboard – Toyota Wide Body Camry
https://adsspot.me/media/prints/wide-body-twin-camry-buttons-e558e173ec9f

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074390 Wed, 04 Sep 2024 02:38:48 +0000 https://campaignbrief.com/?p=268367#comment-1074390 PR this? First release for incoming CCO, ECD, AD and CW. You’d expect more than a extremely underwhelming billboard.

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074373 Wed, 04 Sep 2024 01:12:34 +0000 https://campaignbrief.com/?p=268367#comment-1074373 No link to it? Can’t be worse than the billboard.

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074325 Tue, 03 Sep 2024 11:48:01 +0000 https://campaignbrief.com/?p=268367#comment-1074325 Sadly out of date.

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074291 Tue, 03 Sep 2024 05:58:28 +0000 https://campaignbrief.com/?p=268367#comment-1074291 Should have added the work ‘billboard’ to the end of the headline. Just so the idea is super clear to the consumer.

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074274 Tue, 03 Sep 2024 04:14:06 +0000 https://campaignbrief.com/?p=268367#comment-1074274 Sometimes when I flick through this blog I have to check it’s not 2004, or anytime in the past that’s not now.

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074238 Mon, 02 Sep 2024 22:41:40 +0000 https://campaignbrief.com/?p=268367#comment-1074238 Creatives does it take to make a watered down version of an ad that has been done before.

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074237 Mon, 02 Sep 2024 22:37:20 +0000 https://campaignbrief.com/?p=268367#comment-1074237 It looks terrible in person. The ‘mock’ has gone through seriously retouching for CB. Still can’t save the idea, art direction or copy…very blah.

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074230 Mon, 02 Sep 2024 20:25:03 +0000 https://campaignbrief.com/?p=268367#comment-1074230 Drove past it, couldn’t even make out the copy. fail.

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074197 Mon, 02 Sep 2024 07:28:39 +0000 https://campaignbrief.com/?p=268367#comment-1074197 https://www.campaignlive.co.uk/article/harvey-nichols-bad-fit-adam-eve-ddb/1299259

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074193 Mon, 02 Sep 2024 06:49:12 +0000 https://campaignbrief.com/?p=268367#comment-1074193 I’m humbled by this piece of work x

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074192 Mon, 02 Sep 2024 06:46:15 +0000 https://campaignbrief.com/?p=268367#comment-1074192 Cool in situe mock – can’t read the copy

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074191 Mon, 02 Sep 2024 06:43:18 +0000 https://campaignbrief.com/?p=268367#comment-1074191 Wouldn’t even make the wall.

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074190 Mon, 02 Sep 2024 06:42:49 +0000 https://campaignbrief.com/?p=268367#comment-1074190 Pretty average. Very laboured copy and art direction.

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074180 Mon, 02 Sep 2024 06:12:38 +0000 https://campaignbrief.com/?p=268367#comment-1074180 This is a photograph of an idea.

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074167 Mon, 02 Sep 2024 04:43:17 +0000 https://campaignbrief.com/?p=268367#comment-1074167 … why it’s called Big W!

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074162 Mon, 02 Sep 2024 03:53:52 +0000 https://campaignbrief.com/?p=268367#comment-1074162 Love it mate. Give me a call mate. Coffee? Mate??

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074160 Mon, 02 Sep 2024 03:50:44 +0000 https://campaignbrief.com/?p=268367#comment-1074160 Yes they did.

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074147 Mon, 02 Sep 2024 02:05:39 +0000 https://campaignbrief.com/?p=268367#comment-1074147 100% bet that was the client’s doing. ‘Our consumers are dumb and might not get it, so let’s spell it out for them.’ I can almost guarantee the suit spent half the day on the phone convincing them they don’t need to tack on ‘billboard’ at the end. Small wins, right?

]]> https://campaignbrief.com/big-w-challenges-standard-of-fit-for-clothing-in-newly-launched-campaign-via-mc-saatchi/#comment-1074141 Mon, 02 Sep 2024 01:42:29 +0000 https://campaignbrief.com/?p=268367#comment-1074141 “unlike this”?

]]>