Comments for Campaign Brief https://campaignbrief.com Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 Comment on Blooms The Chemist bags up a new campaign Aussies can count on via Hardhat by Mr Gear https://campaignbrief.com/blooms-the-chemist-bags-up-a-new-campaign-aussies-can-count-on-via-hardhat/#comment-1075571 Thu, 12 Sep 2024 05:20:37 +0000 https://campaignbrief.com/?p=269217#comment-1075571 Every time I grab a bag it’s for reassurance.

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Comment on Red Rooster and Sydney Roosters spice up footy finals in ‘Crunch Time’ campaign via Leo Burnett by FFS https://campaignbrief.com/red-rooster-and-sydney-roosters-spice-up-footy-finals-in-crunch-time-campaign-via-leo-burnett/#comment-1075566 Thu, 12 Sep 2024 04:38:52 +0000 https://campaignbrief.com/?p=268145#comment-1075566 This is really awful …

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Comment on Ryman encourages Aussies to ‘Live Remarkably’ in newly-launched campaign via M&C Saatchi Group by Why is it https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075562 Thu, 12 Sep 2024 04:05:41 +0000 https://campaignbrief.com/?p=269138#comment-1075562 That whenever we show older people enjoying life, they have to act like they’re 20 again? Let’s modernize their portrayal a little.

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Comment on Ryman encourages Aussies to ‘Live Remarkably’ in newly-launched campaign via M&C Saatchi Group by Last two comments. https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075560 Thu, 12 Sep 2024 04:01:18 +0000 https://campaignbrief.com/?p=269138#comment-1075560 Gotta try harder than that M&C peeps.Far too obviously written by insiders.

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Comment on Blooms The Chemist bags up a new campaign Aussies can count on via Hardhat by Let down https://campaignbrief.com/blooms-the-chemist-bags-up-a-new-campaign-aussies-can-count-on-via-hardhat/#comment-1075559 Thu, 12 Sep 2024 03:58:31 +0000 https://campaignbrief.com/?p=269217#comment-1075559 The strategy is solid, and taking ownership of the bag as a DVA, like Uber does, is a smart move. But the execution lets it down. This had the potential to be a beautifully crafted film and print piece, but instead, it ended up bland, like something quickly thrown together on Canva.

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Comment on Director Jack Naylor joins DIVISION for representation across Asia-Pacific by Wowee https://campaignbrief.com/director-jack-naylor-joins-division-for-representation-across-asia-pacific/#comment-1075558 Thu, 12 Sep 2024 03:49:29 +0000 https://campaignbrief.com/?p=269260#comment-1075558 Great pick up!

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Comment on When you’re licking every last drop ‘It has to be Heinz’ in new campaign via TBWA\ Sydney  by Ruined jacket https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075557 Thu, 12 Sep 2024 03:30:12 +0000 https://campaignbrief.com/?p=268925#comment-1075557 Why is the friend not more annoyed that her bumbling friend just ruined her jacket with sauce? It’s not cute that she’s licking it up, I’d be livid!

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Comment on Dig adds creative duo Nicole Conway and Tim Batterham to its senior creative team by Loren A https://campaignbrief.com/dig-adds-creative-duo-nicole-conway-and-tim-batterham-to-its-senior-creative-team/#comment-1075555 Thu, 12 Sep 2024 03:21:18 +0000 https://campaignbrief.com/?p=269186#comment-1075555 Amazing hire! Love Tim and Nic.

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Comment on Dig adds creative duo Nicole Conway and Tim Batterham to its senior creative team by Will C https://campaignbrief.com/dig-adds-creative-duo-nicole-conway-and-tim-batterham-to-its-senior-creative-team/#comment-1075549 Thu, 12 Sep 2024 03:01:53 +0000 https://campaignbrief.com/?p=269186#comment-1075549 I dig these two. (Sorry).

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Comment on Dig adds creative duo Nicole Conway and Tim Batterham to its senior creative team by Damien Whitney https://campaignbrief.com/dig-adds-creative-duo-nicole-conway-and-tim-batterham-to-its-senior-creative-team/#comment-1075548 Thu, 12 Sep 2024 02:43:22 +0000 https://campaignbrief.com/?p=269186#comment-1075548 A great pick up for Dig! Congrats Nic & Tim. Nice one.

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Comment on Blooms The Chemist bags up a new campaign Aussies can count on via Hardhat by What the...? https://campaignbrief.com/blooms-the-chemist-bags-up-a-new-campaign-aussies-can-count-on-via-hardhat/#comment-1075546 Thu, 12 Sep 2024 02:20:22 +0000 https://campaignbrief.com/?p=269217#comment-1075546 Did the designer put the bag on their head before they photochopped those images?

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Comment on McCafé delivers coffee fit for an Aussie in new Takeaway Baristas content series via DDB Sydney  by Hmmm https://campaignbrief.com/mccafe-delivers-coffee-fit-for-an-aussie-in-new-takeaway-baristas-content-series-via-ddb-sydney/#comment-1075545 Thu, 12 Sep 2024 02:10:37 +0000 https://campaignbrief.com/?p=269206#comment-1075545 The idea of taking aussie Mccafe global is good… but the content sucks

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Comment on Zeller redefines payments with new creative platform for the Zeller Terminal 2 via Hardhat by Eftpos https://campaignbrief.com/zeller-redefines-payments-with-new-creative-platform-for-the-zeller-terminal-2-via-hardhat/#comment-1075544 Thu, 12 Sep 2024 02:10:12 +0000 https://campaignbrief.com/?p=269247#comment-1075544 Fair to say, if you’ve seen one terminal you’ve seen them all. Until the last five secs anyway….

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Comment on Dig adds creative duo Nicole Conway and Tim Batterham to its senior creative team by Parisa https://campaignbrief.com/dig-adds-creative-duo-nicole-conway-and-tim-batterham-to-its-senior-creative-team/#comment-1075542 Thu, 12 Sep 2024 02:07:17 +0000 https://campaignbrief.com/?p=269186#comment-1075542 WATCH OUT INDUSTRY, DIG IS COMMIN FOR YA

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Comment on Blooms The Chemist bags up a new campaign Aussies can count on via Hardhat by yikes https://campaignbrief.com/blooms-the-chemist-bags-up-a-new-campaign-aussies-can-count-on-via-hardhat/#comment-1075541 Thu, 12 Sep 2024 01:57:04 +0000 https://campaignbrief.com/?p=269217#comment-1075541

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Comment on Ryman encourages Aussies to ‘Live Remarkably’ in newly-launched campaign via M&C Saatchi Group by not an old person https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075540 Thu, 12 Sep 2024 01:50:52 +0000 https://campaignbrief.com/?p=269138#comment-1075540 i can’t wait to get old to hang out at this bangin ryman establishment

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Comment on Ryman encourages Aussies to ‘Live Remarkably’ in newly-launched campaign via M&C Saatchi Group by @why https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075539 Thu, 12 Sep 2024 01:47:48 +0000 https://campaignbrief.com/?p=269138#comment-1075539 Let’s go back to making grand philosophical statements about our purpose then shall we?

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Comment on Ryman encourages Aussies to ‘Live Remarkably’ in newly-launched campaign via M&C Saatchi Group by Like https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075538 Thu, 12 Sep 2024 01:37:50 +0000 https://campaignbrief.com/?p=269138#comment-1075538 This actually feels super fresh for the category and genuinely made me chuckle.

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Comment on Fortress launches ‘Retail Media Network’ to connect brands with over 1m Gen Z + millennials by Lips https://campaignbrief.com/fortress-launches-retail-media-network-to-connect-brands-with-over-1m-gen-z-millennials/#comment-1075537 Thu, 12 Sep 2024 01:36:33 +0000 https://campaignbrief.com/?p=269240#comment-1075537 After having the pleasure of recently dealing with this team, they are ones to watch.

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Comment on Zeller redefines payments with new creative platform for the Zeller Terminal 2 via Hardhat by A pattern https://campaignbrief.com/zeller-redefines-payments-with-new-creative-platform-for-the-zeller-terminal-2-via-hardhat/#comment-1075534 Thu, 12 Sep 2024 01:16:12 +0000 https://campaignbrief.com/?p=269247#comment-1075534 Hats off to the amount of work Hardhat has put out recently, but they are really in need of Art Direction across all the work.

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Comment on McCafé delivers coffee fit for an Aussie in new Takeaway Baristas content series via DDB Sydney  by Whom https://campaignbrief.com/mccafe-delivers-coffee-fit-for-an-aussie-in-new-takeaway-baristas-content-series-via-ddb-sydney/#comment-1075532 Thu, 12 Sep 2024 00:53:52 +0000 https://campaignbrief.com/?p=269206#comment-1075532 Is watching this?

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Comment on Blooms The Chemist bags up a new campaign Aussies can count on via Hardhat by Design https://campaignbrief.com/blooms-the-chemist-bags-up-a-new-campaign-aussies-can-count-on-via-hardhat/#comment-1075529 Thu, 12 Sep 2024 00:29:36 +0000 https://campaignbrief.com/?p=269217#comment-1075529 Did any Art Director work on this?

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Comment on Dig adds creative duo Nicole Conway and Tim Batterham to its senior creative team by Bryce W https://campaignbrief.com/dig-adds-creative-duo-nicole-conway-and-tim-batterham-to-its-senior-creative-team/#comment-1075525 Thu, 12 Sep 2024 00:09:05 +0000 https://campaignbrief.com/?p=269186#comment-1075525 Legends, congrats to Dig. These two are the best

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Comment on realestate.com.au extends latest campaign with new OOH ads via JCDecaux, Kaimera + 72andSunny by I'm not moving https://campaignbrief.com/realestate-com-au-extends-latest-campaign-with-new-ooh-ads-via-jcdecaux-kaimera-72andsunny/#comment-1075494 Wed, 11 Sep 2024 23:22:15 +0000 https://campaignbrief.com/?p=268514#comment-1075494 If I were to sit on that sofa, all I would think about is taking a nap.

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Comment on Dig adds creative duo Nicole Conway and Tim Batterham to its senior creative team by Mick https://campaignbrief.com/dig-adds-creative-duo-nicole-conway-and-tim-batterham-to-its-senior-creative-team/#comment-1075492 Wed, 11 Sep 2024 23:18:29 +0000 https://campaignbrief.com/?p=269186#comment-1075492 Love this! Wonderful people. Ace Creatives.

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Comment on Ryman encourages Aussies to ‘Live Remarkably’ in newly-launched campaign via M&C Saatchi Group by @@why https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075490 Wed, 11 Sep 2024 22:20:22 +0000 https://campaignbrief.com/?p=269138#comment-1075490 But only if the jokes make you laugh.These don’t.

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Comment on Repco welcomes racing fans to the ‘Temple of Bathurst’ in new campaign via Thinkerbell by Cuz and Repco https://campaignbrief.com/repco-welcomes-racing-fans-to-the-temple-of-bathurst-in-new-campaign-via-thinkerbell/#comment-1075487 Wed, 11 Sep 2024 21:17:04 +0000 https://campaignbrief.com/?p=269144#comment-1075487 A match made in heaven.
Bloody fun stuff.

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Comment on There’s just something exciting about gold in new campaign for XXXX Gold via Thinkerbell by Susil https://campaignbrief.com/theres-just-something-exciting-about-gold-in-new-campaign-for-xxxx-gold-via-thinkerbell/#comment-1075456 Wed, 11 Sep 2024 16:26:01 +0000 https://campaignbrief.com/?p=268872#comment-1075456 Xxxxxx

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Comment on Tourism & Events Queensland sets World Record for the biggest game of Keepy Uppy in major campaign via Rumble Strategic Creative by Time for a change https://campaignbrief.com/tourism-events-queensland-sets-world-record-for-the-biggest-game-of-keepy-uppy-in-major-campaign-via-rumble-strategic-creative/#comment-1075404 Wed, 11 Sep 2024 14:34:52 +0000 https://campaignbrief.com/?p=261707#comment-1075404 Best job in the world was 15 years ago

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Comment on Dig adds creative duo Nicole Conway and Tim Batterham to its senior creative team by Big ups https://campaignbrief.com/dig-adds-creative-duo-nicole-conway-and-tim-batterham-to-its-senior-creative-team/#comment-1075393 Wed, 11 Sep 2024 12:12:44 +0000 https://campaignbrief.com/?p=269186#comment-1075393 Anybody who can ‘work’ on Nestle. Massive respect

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