Comments on: Heinz launches Pickle flavoured Ketchup by sending human pickle to world’s biggest tomato festival in new campaign via TBWA\Sydney + Eleven

By: Old CD Guy

Old CD Guy — Mon, 09 Sep 2024 06:05:59 +0000

I’m notoriously hard to please.

But I don’t understand the criticism of this ad by all the know-alls on here.

I think it’s a terrific idea, it’s very watchable and it clearly communicates pickle ketchup in a format that doesn’t follow the usual ad formula.

Bravo!

By: The best bit

The best bit — Fri, 06 Sep 2024 21:02:18 +0000

If this is the best articulation of the idea, how bad must the rest of the campaign be?

By: TMc

TMc — Thu, 05 Sep 2024 05:51:49 +0000

I’m a fan of this! Great idea for pickled flavour tomato ketchup

By: BZ

BZ — Thu, 05 Sep 2024 00:28:23 +0000

The idea had potential, but the execution’s very weak. A lost opportunity.

By: Earned first

Earned first — Wed, 04 Sep 2024 12:45:30 +0000

“Earned coverage of the stunt expanded the campaign’s reach”

Please reference that in your release as having Googled it all I can see is trade coverage. Eleven, why aren’t you insisting on this being included if true otherwise it continues to make you look like just support (and questionable given no search results) to the P&L of TBWA.

By: hardly care

hardly care — Wed, 04 Sep 2024 11:12:20 +0000

Hardly an idea.

By: @hardly shareable and care

@hardly shareable and care — Wed, 04 Sep 2024 10:43:16 +0000

The only way to settle this is for a pitch.

By: Clutching at caring

Clutching at caring — Wed, 04 Sep 2024 10:36:37 +0000

Just because you put someone in a costume and stick them in a tomato festival, doesn’t make it an idea, or at best, even a very good one. It looks cheap.

By: Photoshop of a blurred tomato in last photo

Photoshop of a blurred tomato in last photo — Wed, 04 Sep 2024 07:09:17 +0000

I see you. Covering that person’s face. Makes me not like this botch job of a campaign.

By: Someone

Someone — Wed, 04 Sep 2024 07:06:28 +0000

Just wanted a trip to Spain

By: Hardly care.

Hardly care. — Wed, 04 Sep 2024 06:46:14 +0000

Stick your list.
It’s got something that most recent work on here doesn’t-an idea.
Remember those?
By the way ‘shareable’ as you can see,is spelt with an ‘e’.

By: Ja, but

Ja, but — Wed, 04 Sep 2024 05:47:11 +0000

Why did they pick such a poes to be the pickle?

By: Hardly sharable

Hardly sharable — Wed, 04 Sep 2024 05:12:21 +0000

It’s not organic enough for social and to be shared, not polished enough to be a traditional ad, and with just one costume, it’s not an activation. What’s this supposed to be?

By: The old guy

The old guy — Wed, 04 Sep 2024 04:02:18 +0000

What a mess. Cheap production, ill conceived execution, crap editing, money down the toilet. Who’s in charge of creative at TBWA this week?

By: A pickle

A pickle — Wed, 04 Sep 2024 03:10:10 +0000

The editing is very bad. Looks like a mix of stock and a few real shots. Missed the opportunity to have the bottle in with the crowd rather than the forced packshot at the end.

By: @Dolmio

@Dolmio — Wed, 04 Sep 2024 03:02:28 +0000

Mmmm Dolmio and pickles.. Can’t wait to go to your dinner party

By: @Dolmio

@Dolmio — Wed, 04 Sep 2024 02:39:21 +0000

Not really, because the protagonist is a pickle. And it’s pickle ketchup.

By: Marky Mark

Marky Mark — Wed, 04 Sep 2024 02:29:14 +0000

NOW, THIS IS GOOD

By: Jax

Jax — Wed, 04 Sep 2024 02:20:02 +0000

Should’ve left this idea on the shelf to pickle.

By: Dispite what the industry says about TBWA

Dispite what the industry says about TBWA — Wed, 04 Sep 2024 02:14:01 +0000

Sometimes they have ok ideas.

By: Dolmio

Dolmio — Wed, 04 Sep 2024 02:13:44 +0000

Could be for any tomato based product. The Heinz bottle is just forced in at the end.