Comments on: Bakers Delight takes on supermarkets once again in latest ‘Keep it Real’ campaign via HERO https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 By: Hats off https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074679 Fri, 06 Sep 2024 06:29:01 +0000 https://campaignbrief.com/?p=268658#comment-1074679 to the client for this one. Good to see.

]]> By: Stevo https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074547 Thu, 05 Sep 2024 07:19:18 +0000 https://campaignbrief.com/?p=268658#comment-1074547 Nice work indeed.

]]> By: Max https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074517 Thu, 05 Sep 2024 03:59:59 +0000 https://campaignbrief.com/?p=268658#comment-1074517 Dylan keeping it real.

]]> By: Love this https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074515 Thu, 05 Sep 2024 03:56:50 +0000 https://campaignbrief.com/?p=268658#comment-1074515 Hats off to client and agency for taking a risk with these, they’re beautiful as well as scary. That opening moment in the supermarket aisle is a horror movie on its own

]]> By: Two words https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074508 Thu, 05 Sep 2024 03:34:05 +0000 https://campaignbrief.com/?p=268658#comment-1074508 Good stuff.

]]> By: Smokin https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074506 Thu, 05 Sep 2024 03:21:02 +0000 https://campaignbrief.com/?p=268658#comment-1074506 That smoke/cloud effect in the glass is a great visual. Very impactful. Nicely done.

]]> By: Hmmm https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074502 Thu, 05 Sep 2024 02:33:26 +0000 https://campaignbrief.com/?p=268658#comment-1074502 Not sure how this qualifies as ‘only a handful’ but maybe their bakers have big hands.
Wholemeal Flour (47%) (Wholemeal Flour, Gluten, Thiamine, Folic Acid), Water, Thickener 1412- (Derived From Wheat Starch), Wheat Flour, Gum (412), Gluten, Yeast, Salt, Wheat Flour, Soy Flour. (GI=52)

]]> By: Halfway there https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074498 Thu, 05 Sep 2024 01:56:42 +0000 https://campaignbrief.com/?p=268658#comment-1074498 The first 50% of these are intriguing and visually well crafted. But there’s a huge disconnect between that world and the bakers delight world and that’s a bad thing. You needed to demonstrate evil and good in the same space.

]]> By: Dear supermarket bread https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074490 Thu, 05 Sep 2024 01:03:01 +0000 https://campaignbrief.com/?p=268658#comment-1074490 Aisle won’t be back.

]]> By: Fan https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074487 Thu, 05 Sep 2024 00:47:41 +0000 https://campaignbrief.com/?p=268658#comment-1074487 Nice work Dylan D and all involved!!

]]> By: Tony Robertson (CCO @ Gather) https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074484 Thu, 05 Sep 2024 00:33:29 +0000 https://campaignbrief.com/?p=268658#comment-1074484 The first half is brilliant. Futuristic. Compelling. It should’ve ended there! With a simple endline. ie ‘No nonsense bread.’

]]> By: Craft https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074482 Thu, 05 Sep 2024 00:25:38 +0000 https://campaignbrief.com/?p=268658#comment-1074482 The glass loaf is fresh. Well done.

]]> By: Tony S https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074470 Wed, 04 Sep 2024 23:27:45 +0000 https://campaignbrief.com/?p=268658#comment-1074470 Another reason I won’t be buying tip top.

]]> By: Love their bread https://campaignbrief.com/bakers-delight-takes-on-supermarkets-once-again-in-latest-keep-it-real-campaign-via-hero/#comment-1074466 Wed, 04 Sep 2024 22:54:04 +0000 https://campaignbrief.com/?p=268658#comment-1074466 Seems like they are baking up some pretty fresh creative these days too.

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