Comments on: Kathmandu launches new global campaign ‘Come Find Us. We’re Out There’ via Motion Sickness https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 By: @ummmmmmm https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074990 Mon, 09 Sep 2024 03:53:20 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074990 The “over crafted stuff” was the distinctiveness that made it recognisable and smashed sales for them. Opening to new audiences is needed to drive category growth but to also to not make it a daggy old brand.
This work is nice but weaker in memorability esp with the likes of macpac.

]]> By: Doing good TV/OLV is difficult https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074936 Sun, 08 Sep 2024 21:52:50 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074936 And because creatives in NZ/AU do so little of it, it shows in the work.

]]> By: @Weird Language https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074830 Sun, 08 Sep 2024 02:00:58 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074830 It’s just you. And, no.

]]> By: Kathmandu strategy used to be clear and bold https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074799 Sat, 07 Sep 2024 14:44:08 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074799 this new work makes it tangled and confusing

]]> By: Weird language https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074766 Sat, 07 Sep 2024 02:38:21 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074766 Is it just me that has a problem with the line?
Should it be
Go find us. We’re out there?

]]> By: Not bmf https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074691 Fri, 06 Sep 2024 07:45:38 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074691 The original work and platform was from Special

]]> By: It's fine https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074681 Fri, 06 Sep 2024 06:37:30 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074681 The old stuff was amazing, but like other people said, it moved them into a fashion space. I think that was actually a problem, because the brand never moved with the campaign. They’re not a Salomon, or a Arc’teryx so to be fair, this campaign probably makes more sense for the audience.

]]> By: Stills https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074677 Fri, 06 Sep 2024 05:53:49 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074677 The stills are great and love that it was produced locally with local people

]]> By: Leandro https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074669 Fri, 06 Sep 2024 04:15:56 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074669 Nice writing in the OOH and parts of the VOs.
Loved the previous work, but maybe real-life outdoor people don’t see themselves as that kooky?
I see this as a soft landing. Better than a 180.

]]> By: Did the original work? https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074666 Fri, 06 Sep 2024 03:42:30 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074666 I loved the BMF work. It was unique, a nice play into the gorpcore trend to appeal to a younger audience.

In saying that, if it was selling gear it would have stayed. It’s ok to miss from time to time, but when you pivot the work sometimes you go to far back to the usual category stuff as a knee jerk reaction to short term sales. I think they could have maintained the uniqueness of the original tone without throwing everything out but the line.

]]> By: Ah https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074665 Fri, 06 Sep 2024 03:41:40 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074665 The platform line ‘we’re out there’ was Special’s idea – not motion sickness.

]]> By: Real People https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074637 Fri, 06 Sep 2024 00:22:50 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074637 I like this. I like the line and I think real people, not advertising people, will like this too.

]]> By: hmmm https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074634 Thu, 05 Sep 2024 23:44:41 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074634 First miss for Motion Sickness. Had to happen at some point but it’s a shame to see it come on such a big project for such an interesting brand

]]> By: Boring and bad https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074552 Thu, 05 Sep 2024 08:18:54 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074552 This is wallpaper for the category and could be for any overpriced average outdoor brand. What a backwards move. They took all the good bits out. Now all they have to say is that they are an outdoor brand and you’ll find them outside? Who approved that? Lazy as. This won’t do anything. Bring on macpac.

]]> By: Stevo https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074546 Thu, 05 Sep 2024 07:08:49 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074546 Back down to earth. Their last one was a lot of fun (for stoners mainly) but I doubt it moved the needle on brand or sold one extra puffer jacket. Hence, come back down to earth and hook the brand into the reason we go ‘out there’ anyway, the landscapes and the fresh air. I reckon they might even flog a puffer jacket or 2.

]]> By: Marketing Gal https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074538 Thu, 05 Sep 2024 05:58:41 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074538 Previous work was more emotive and more distinct, not sure why it needed changing.

]]> By: New team https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074535 Thu, 05 Sep 2024 05:32:05 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074535 The brand has had a reshuffling of team internally, which explains the shift in tone. Different priorities. Which is a shame as the old work opened the brand to a new generation of consumers.
But it’s early days for this new work and Motion Sickness are know to produce interesting and different work.

]]> By: The last work https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074528 Thu, 05 Sep 2024 04:54:12 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074528 Their old line had a great insight. Outdoors people are fruity. The positioning line meant something. Now I don’t know what it’s saying. We’re an outdoor brand so you’ll find us outside?

]]> By: Maybe https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074512 Thu, 05 Sep 2024 03:51:02 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074512 The last one didnt help sell stuff.

]]> By: Oh no https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074510 Thu, 05 Sep 2024 03:46:54 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074510 This is a shambles and suggests that Kathmandu is too.

]]> By: @Ummm https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074504 Thu, 05 Sep 2024 02:40:14 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074504 I think what people liked about the last stuff was it took an outdoors brand into a fashion space with an irreverent tone.
And this is right back down to earth. Which is not to say I don’t like it. It’s nicer than most things on TV. It just doesn’t broaden the tent. That’s a really good pun so I’m going to leave it in.

]]> By: Sense prevails https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074501 Thu, 05 Sep 2024 02:24:41 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074501 The brand now makes sense. Well done to those involved, simple and surely more effective than the last work…

]]> By: Ummm https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074496 Thu, 05 Sep 2024 01:53:29 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074496 Line has stayed the same
Message of the brand has stayed the same

What’s changed is the over-editing, post-production and ‘stuff’ creatives these days layer on and call ‘craft’

Kathmandu are the category leader, sometimes brands need to do category jobs to grow. Both prior ads were doing category jobs. Just with more bells and whistles.

]]> By: How https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074495 Thu, 05 Sep 2024 01:50:56 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074495 How can you keep changing your tone so dramatically as a brand and still mean anything to anyone ? Preferred their wackier stuff.

]]> By: Disaster https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074493 Thu, 05 Sep 2024 01:41:49 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074493 You had something ownable and interesting. You’ve now done a category job for outdoorswear. What a shame

]]> By: Shame https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074491 Thu, 05 Sep 2024 01:27:09 +0000 https://campaignbrief.com/kathmandu-launches-new-global-campaign-come-find-us-were-out-there-via-motion-sickness/#comment-1074491 You went from a great campaign to a preachy manifesto.
I love the previous work and really dislike this.
Shame

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