Comments on: There’s just something exciting about gold in new campaign for XXXX Gold via Thinkerbell https://campaignbrief.com/theres-just-something-exciting-about-gold-in-new-campaign-for-xxxx-gold-via-thinkerbell/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 By: Susil https://campaignbrief.com/theres-just-something-exciting-about-gold-in-new-campaign-for-xxxx-gold-via-thinkerbell/#comment-1075456 Wed, 11 Sep 2024 16:26:01 +0000 https://campaignbrief.com/?p=268872#comment-1075456 Xxxxxx

]]> By: Raygun https://campaignbrief.com/theres-just-something-exciting-about-gold-in-new-campaign-for-xxxx-gold-via-thinkerbell/#comment-1075092 Mon, 09 Sep 2024 22:10:58 +0000 https://campaignbrief.com/?p=268872#comment-1075092 Missed opportunity. Give her a Gold.

]]> By: xxxx yeah https://campaignbrief.com/theres-just-something-exciting-about-gold-in-new-campaign-for-xxxx-gold-via-thinkerbell/#comment-1074991 Mon, 09 Sep 2024 03:57:46 +0000 https://campaignbrief.com/?p=268872#comment-1074991 Nice for a big brand to show up during the paralympics, instead of jumping on the olympics like the rest

]]> By: Another flip flop https://campaignbrief.com/theres-just-something-exciting-about-gold-in-new-campaign-for-xxxx-gold-via-thinkerbell/#comment-1074971 Mon, 09 Sep 2024 01:26:20 +0000 https://campaignbrief.com/?p=268872#comment-1074971 Is there a brand in Australia that pivots more than XXXX? One day they are telling us they are saving the planet, the next trying to sell out the great outdoors, then trying to be edgy using XXXX as in place of swear word and now jumping on board the Olympics.

I get being tactical and agile at times but a base level of brand consistency please.

]]> By: Olympics? https://campaignbrief.com/theres-just-something-exciting-about-gold-in-new-campaign-for-xxxx-gold-via-thinkerbell/#comment-1074969 Mon, 09 Sep 2024 01:23:26 +0000 https://campaignbrief.com/?p=268872#comment-1074969 Was this meant to go out during the Olympics? If so I kind of get it. If this is just your new campaign then I don;t like it

]]> By: BC https://campaignbrief.com/theres-just-something-exciting-about-gold-in-new-campaign-for-xxxx-gold-via-thinkerbell/#comment-1074958 Mon, 09 Sep 2024 00:40:22 +0000 https://campaignbrief.com/?p=268872#comment-1074958 PRing 8 mock-ups to prove you don’t just buy one placement isn’t convincing me.

]]> By: wat https://campaignbrief.com/theres-just-something-exciting-about-gold-in-new-campaign-for-xxxx-gold-via-thinkerbell/#comment-1074956 Mon, 09 Sep 2024 00:22:33 +0000 https://campaignbrief.com/?p=268872#comment-1074956 “XXXX yeah gold bring home the gold”
“Here’s to XXXX another gold”
“Let’s grab XXXX another gold”
Sometimes the XXXX means fuck and sometimes it doesn’t? Sometimes you only read the second ‘gold’?

]]> By: XXXX https://campaignbrief.com/theres-just-something-exciting-about-gold-in-new-campaign-for-xxxx-gold-via-thinkerbell/#comment-1074955 Mon, 09 Sep 2024 00:21:13 +0000 https://campaignbrief.com/?p=268872#comment-1074955 As Anna Jackson from Telstra said, ‘We’re not in a great place right now.’ And honestly, this kind of work is exactly what she was talking about.

]]> By: Gold it is not https://campaignbrief.com/theres-just-something-exciting-about-gold-in-new-campaign-for-xxxx-gold-via-thinkerbell/#comment-1074953 Mon, 09 Sep 2024 00:14:37 +0000 https://campaignbrief.com/?p=268872#comment-1074953 Let’s be real—this work feels like it falls way below Thinkerbell’s usual standard. I’m sure they had better ideas in the mix, but whether it was the budget, time constraints, or something else, this just feels like they threw in the towel.

]]>