Comments on: When you’re licking every last drop ‘It has to be Heinz’ in new campaign via TBWA\ Sydney  https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 By: Ruined jacket https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075557 Thu, 12 Sep 2024 03:30:12 +0000 https://campaignbrief.com/?p=268925#comment-1075557 Why is the friend not more annoyed that her bumbling friend just ruined her jacket with sauce? It’s not cute that she’s licking it up, I’d be livid!

]]> By: Not to pile on... https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075128 Tue, 10 Sep 2024 03:33:13 +0000 https://campaignbrief.com/?p=268925#comment-1075128 but why does the footy woman inexplicably launch herself forward into her friend within the opening 1 second?

]]> By: It's not the reaction https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075121 Tue, 10 Sep 2024 02:51:36 +0000 https://campaignbrief.com/?p=268925#comment-1075121 They don’t need a reaction shot, they need a moment where the person hesitates when they realise who they’re about to become, and then push on through anyway. Or a moment after the lick when they look around to see if they’ve been caught. There needs to be some suggestion that these moments are “despite their best instincts”, that the sauce is so good they lick before they have time to think about it, then quickly check to see if they’ve been sprung. They’re private moments had by real people, or should be. At the moment they’re fake moments had by written people with no structure to the storytelling.

]]> By: Noooo! https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075119 Tue, 10 Sep 2024 02:36:47 +0000 https://campaignbrief.com/?p=268925#comment-1075119 The baby head lick?! No! Nooooo!

]]> By: Everyone's a comedy teacher https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075113 Tue, 10 Sep 2024 01:41:29 +0000 https://campaignbrief.com/?p=268925#comment-1075113 But I will defend to the death that these would *not* be funnier with a reaction.

They would be funnier if no one was watching, and the moments were more intimate.

Trying to tell these stories through a second-party reaction is why the first one is the worst one, and why a guy licking a baby’s head is somehow not funny. That should’ve been funny.

]]> By: @moaners https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075105 Tue, 10 Sep 2024 01:16:58 +0000 https://campaignbrief.com/?p=268925#comment-1075105 I love these.
Ive licked an Ikea box, steering wheel and child with sauce on.
You don’t need to see the other person. That’s you… works way better as it is without having to resort to this dumbass client comment
Silence is golden, there is nothing to say. The guilt of being caught, then not giving a shit is all apparent.
All are funny and have caught my eye when out and about.
Shut up and enjoy

]]> By: better than the comments suggest https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075101 Tue, 10 Sep 2024 00:54:15 +0000 https://campaignbrief.com/?p=268925#comment-1075101 The OOH is nice. Solid, fun idea for a great brand.

Yeah the films look like they were made cheap but doesn’t deserve all the bagging.

]]> By: @Lovely https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075098 Tue, 10 Sep 2024 00:04:05 +0000 https://campaignbrief.com/?p=268925#comment-1075098 I don’t see it as a vendetta at all, just some of the recent work hasn’t quite hit the mark. It’s something every agency goes through at some point. No one’s questioning the quality of the craft itself—it’s more that the core idea and the examples used just aren’t landing as well as they could.

]]> By: lovely https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075095 Mon, 09 Sep 2024 23:16:55 +0000 https://campaignbrief.com/?p=268925#comment-1075095 This is lovely work. What’s with the vendetta on this agency? Bet you 5 dollars anyone would like this work in their book. And as a dad, the baby execution made me lol. The fact that so many of you bag this work says more about you than the work you are allegedly critiquing. Sooky bastards.

]]> By: Viewpoint https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075093 Mon, 09 Sep 2024 22:23:11 +0000 https://campaignbrief.com/?p=268925#comment-1075093 Good line,which deserved a better idea to sort it and a better execution to to sell it.
Big miss for such a wonderful brand.

]]> By: Feels very Brazilian https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075084 Mon, 09 Sep 2024 21:43:30 +0000 https://campaignbrief.com/?p=268925#comment-1075084 Like, you know, the type of work that comes out of said country just to win awards but doesn’t quite get there or feels contrived and try-hard.

]]> By: Emc2 https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075081 Mon, 09 Sep 2024 20:59:20 +0000 https://campaignbrief.com/?p=268925#comment-1075081 Every action has an equal and opposite reaction.

(a director would’ve recommended a reverse shot of the onlooker)

]]> By: Gotcha https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075046 Mon, 09 Sep 2024 12:30:31 +0000 https://campaignbrief.com/?p=268925#comment-1075046 I’m expecting a press release next week revealing this was made entirely with AI (only logical explanation for the performances)

]]> By: I don't understand https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075041 Mon, 09 Sep 2024 10:53:00 +0000 https://campaignbrief.com/?p=268925#comment-1075041 Why would you promote this?

]]> By: EX TBWA https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075029 Mon, 09 Sep 2024 08:45:31 +0000 https://campaignbrief.com/?p=268925#comment-1075029 I like it. It’s a good idea. Some of the acting is a bit hammy, the box one an exception. But it’s good.

]]> By: Fish https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075012 Mon, 09 Sep 2024 07:01:50 +0000 https://campaignbrief.com/?p=268925#comment-1075012 Get bear meets eagle to do the creative.

]]> By: The Old Guy https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075011 Mon, 09 Sep 2024 06:52:19 +0000 https://campaignbrief.com/?p=268925#comment-1075011 TBWA appears to have moved into the business of delivering disappointment. Another badly missed mark. How on earth are we supposed to know the two women are at the footy? You really have to be paying attention. Perhaps a roar from the crowd when she goes in for the lick might have helped but even then…… The only possibility for redemption of this badly considered execution is in the billboards where the idea almost works.

]]> By: Missed op https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1075000 Mon, 09 Sep 2024 04:52:01 +0000 https://campaignbrief.com/?p=268925#comment-1075000 Damn this is a great idea / set of scripts that has been absolutely dropped in the outfield

]]> By: @The Source of Truth https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1074992 Mon, 09 Sep 2024 04:02:37 +0000 https://campaignbrief.com/?p=268925#comment-1074992 Given the level of performance/talent and using a photographer/director, I’d say we don’t see an onlooker’s reaction for budget reasons. It’s a shame because that would help. Agree with the comment earlier, performances are really weird. And not good weird.

]]> By: @TBWA/Eleven https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1074989 Mon, 09 Sep 2024 03:33:45 +0000 https://campaignbrief.com/?p=268925#comment-1074989 This work disputes that.

]]> By: The Source of Truth https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1074987 Mon, 09 Sep 2024 03:23:28 +0000 https://campaignbrief.com/?p=268925#comment-1074987 I like these. As someone who has dropped croissant crumbs in my own baby son’s hair while carrying him in a Baby Bjorn only to then hoover them up in similar fashion, I not only relate to one of these spots, it also made me laugh.

That said, where I think the comedy was let down massively is not seeing the reactions of the other person witnessing it happen.

With the two women, why isn’t the woman getting her shoulder sucked acting more horrified or gobsmacked or even titillated? Any of these reactions would be funny.

With the guy carrying the box, why aren’t we seeing the person he’s shrugging to? That would be funnier.

Likewise, with the Dad carrying the baby, why aren’t we seeing the Mum’s rolled eyes or look of stern disapproval. That would be waaay funnier.

]]> By: Paul https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1074986 Mon, 09 Sep 2024 03:22:25 +0000 https://campaignbrief.com/?p=268925#comment-1074986 Good to see you in the comments man

]]> By: Truth https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1074985 Mon, 09 Sep 2024 02:57:30 +0000 https://campaignbrief.com/?p=268925#comment-1074985 Not every idea needs to be cranked to the max for laughs. The charm of the original work was how it stayed grounded, delivering the truth of the product in a more understated way. Here, that truth feels lost. A subtler, more insightful approach would have worked much better.

]]> By: Comedy is Hard https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1074983 Mon, 09 Sep 2024 02:40:19 +0000 https://campaignbrief.com/?p=268925#comment-1074983 I’ve said it before and I’ll say it again, awkward silences are not comedy. It’s just lazy writing

]]> By: Dummy https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1074982 Mon, 09 Sep 2024 02:34:33 +0000 https://campaignbrief.com/?p=268925#comment-1074982 Why is that guy carrying a baby doll strapped to his chest?

]]> By: @TBWA/Elevan https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1074980 Mon, 09 Sep 2024 02:23:18 +0000 https://campaignbrief.com/?p=268925#comment-1074980 You keep believing those self-affirmations you good thing.

]]> By: Nope https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1074978 Mon, 09 Sep 2024 02:04:04 +0000 https://campaignbrief.com/?p=268925#comment-1074978 I love sauce more than the next guy, but the amount of sauce, the technique and the performances were so uncomfortable and unappetising.

]]> By: TBWA/Elevan https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1074973 Mon, 09 Sep 2024 01:43:49 +0000 https://campaignbrief.com/?p=268925#comment-1074973 Makes great work!!!!

]]> By: Jeez https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1074967 Mon, 09 Sep 2024 01:14:19 +0000 https://campaignbrief.com/?p=268925#comment-1074967 Performances in the spots are very average. Stills are fine. Almost like it requires two separate skillsets?

]]> By: Masterfoods squeezy thingy... https://campaignbrief.com/when-youre-licking-every-last-drop-it-has-to-be-heinz-in-new-campaign-via-tbwa-sydney/#comment-1074966 Mon, 09 Sep 2024 01:11:13 +0000 https://campaignbrief.com/?p=268925#comment-1074966 Is the universal out of home sauce. This doesn’t land.

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