Comments on: Ryman encourages Aussies to ‘Live Remarkably’ in newly-launched campaign via M&C Saatchi Group https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 By: Why is it https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075562 Thu, 12 Sep 2024 04:05:41 +0000 https://campaignbrief.com/?p=269138#comment-1075562 That whenever we show older people enjoying life, they have to act like they’re 20 again? Let’s modernize their portrayal a little.

]]> By: Last two comments. https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075560 Thu, 12 Sep 2024 04:01:18 +0000 https://campaignbrief.com/?p=269138#comment-1075560 Gotta try harder than that M&C peeps.Far too obviously written by insiders.

]]> By: not an old person https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075540 Thu, 12 Sep 2024 01:50:52 +0000 https://campaignbrief.com/?p=269138#comment-1075540 i can’t wait to get old to hang out at this bangin ryman establishment

]]> By: @why https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075539 Thu, 12 Sep 2024 01:47:48 +0000 https://campaignbrief.com/?p=269138#comment-1075539 Let’s go back to making grand philosophical statements about our purpose then shall we?

]]> By: Like https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075538 Thu, 12 Sep 2024 01:37:50 +0000 https://campaignbrief.com/?p=269138#comment-1075538 This actually feels super fresh for the category and genuinely made me chuckle.

]]> By: @@why https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075490 Wed, 11 Sep 2024 22:20:22 +0000 https://campaignbrief.com/?p=269138#comment-1075490 But only if the jokes make you laugh.These don’t.

]]> By: So wrong. https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075388 Wed, 11 Sep 2024 11:46:56 +0000 https://campaignbrief.com/?p=269138#comment-1075388 You are taking the piss and your audience aren’t going to like it.
Big fail.

]]> By: @why https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075338 Wed, 11 Sep 2024 04:43:32 +0000 https://campaignbrief.com/?p=269138#comment-1075338 Because laughter is enjoyable and enjoyable is memorable.
Simple.

]]> By: why https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075334 Wed, 11 Sep 2024 03:54:21 +0000 https://campaignbrief.com/?p=269138#comment-1075334 does every other ad have to be a joke of some sort

]]> By: Nothing says old like... https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075327 Wed, 11 Sep 2024 02:54:38 +0000 https://campaignbrief.com/?p=269138#comment-1075327 … a brand identity that needs a refresh that much. Yeeeesh!

]]> By: @Remarkablynotnew https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075326 Wed, 11 Sep 2024 02:54:06 +0000 https://campaignbrief.com/?p=269138#comment-1075326 What older person stereotypes are shown here? Isn’t the creative doing everything it can to show the opposite? I.e older people are often portrayed as slow, weak, feeble?

Whether the work is good or not, I don’t agree that it plays into stereotypes.

]]> By: Better Line? https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075324 Wed, 11 Sep 2024 01:46:37 +0000 https://campaignbrief.com/?p=269138#comment-1075324 Live Rymarkably?

]]> By: Less is more more more https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075322 Wed, 11 Sep 2024 01:29:35 +0000 https://campaignbrief.com/?p=269138#comment-1075322 That is such a jam packed script – no one can comprehend it.

Especially the oldies.

One scene done well would work better than whatever supercut that was.

]]> By: Remarkably not new https://campaignbrief.com/ryman-encourages-australians-to-live-remarkably-in-new-campaign-via-mc-saatchi-group/#comment-1075309 Tue, 10 Sep 2024 23:46:17 +0000 https://campaignbrief.com/?p=269138#comment-1075309 This age group are more than just stereotypes doing stereotypical things on screen. Deeper insights into this age group would’ve led to better work.

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