https://campaignbrief.com/blooms-the-chemist-bags-up-a-new-campaign-aussies-can-count-on-via-hardhat/ Thu, 12 Sep 2024 05:20:37 +0000 hourly 1 https://wordpress.org/?v=5.1.19 https://campaignbrief.com/blooms-the-chemist-bags-up-a-new-campaign-aussies-can-count-on-via-hardhat/#comment-1075571 Thu, 12 Sep 2024 05:20:37 +0000 https://campaignbrief.com/?p=269217#comment-1075571 Every time I grab a bag it’s for reassurance.

]]> https://campaignbrief.com/blooms-the-chemist-bags-up-a-new-campaign-aussies-can-count-on-via-hardhat/#comment-1075559 Thu, 12 Sep 2024 03:58:31 +0000 https://campaignbrief.com/?p=269217#comment-1075559 The strategy is solid, and taking ownership of the bag as a DVA, like Uber does, is a smart move. But the execution lets it down. This had the potential to be a beautifully crafted film and print piece, but instead, it ended up bland, like something quickly thrown together on Canva.

]]> https://campaignbrief.com/blooms-the-chemist-bags-up-a-new-campaign-aussies-can-count-on-via-hardhat/#comment-1075546 Thu, 12 Sep 2024 02:20:22 +0000 https://campaignbrief.com/?p=269217#comment-1075546 Did the designer put the bag on their head before they photochopped those images?

]]> https://campaignbrief.com/blooms-the-chemist-bags-up-a-new-campaign-aussies-can-count-on-via-hardhat/#comment-1075541 Thu, 12 Sep 2024 01:57:04 +0000 https://campaignbrief.com/?p=269217#comment-1075541 …

]]> https://campaignbrief.com/blooms-the-chemist-bags-up-a-new-campaign-aussies-can-count-on-via-hardhat/#comment-1075529 Thu, 12 Sep 2024 00:29:36 +0000 https://campaignbrief.com/?p=269217#comment-1075529 Did any Art Director work on this?

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