Opinion – Campaign Brief https://campaignbrief.com Thu, 12 Sep 2024 02:50:43 +0000 en-AU hourly 1 https://wordpress.org/?v=5.1.19 https://asset-cdn.campaignbrief.com/wp-content/uploads/2019/03/06100736/cropped-cb_cap-32x32.png Opinion – Campaign Brief https://campaignbrief.com 32 32 Navigating the Creative Director journey: Lessons from AWARD’s exclusive course https://campaignbrief.com/navigating-the-creative-director-journey-lessons-from-acas-exclusive-course/ https://campaignbrief.com/navigating-the-creative-director-journey-lessons-from-acas-exclusive-course/#respond Tue, 10 Sep 2024 06:00:16 +0000 https://campaignbrief.com/navigating-the-creative-director-journey-lessons-from-acas-exclusive-course-2/ https://campaignbrief.com/navigating-the-creative-director-journey-lessons-from-acas-exclusive-course/feed/ 0 Helen Johnson: The hard truth about change management in advertising agencies https://campaignbrief.com/helen-johnson-the-hard-truth-about-change-management-in-advertising-agencies/ https://campaignbrief.com/helen-johnson-the-hard-truth-about-change-management-in-advertising-agencies/#respond Thu, 29 Aug 2024 01:40:58 +0000 https://campaignbrief.com/?p=268267 https://campaignbrief.com/helen-johnson-the-hard-truth-about-change-management-in-advertising-agencies/feed/ 0 AWARD School tutors Loz Maneschi and Jimmy Williams on why not having a f*cking clue is more useful than you think https://campaignbrief.com/award-school-tutors-loz-maneschi-and-jimmy-williams-on-why-not-having-a-fcking-clue-is-more-useful-than-you-think/ https://campaignbrief.com/award-school-tutors-loz-maneschi-and-jimmy-williams-on-why-not-having-a-fcking-clue-is-more-useful-than-you-think/#comments Wed, 07 Aug 2024 00:17:46 +0000 https://campaignbrief.com/?p=266284 https://campaignbrief.com/award-school-tutors-loz-maneschi-and-jimmy-williams-on-why-not-having-a-fcking-clue-is-more-useful-than-you-think/feed/ 1 Peter Ibarra: How brands can engage audiences during Olympic season https://campaignbrief.com/peter-ibarra-how-brands-can-engage-audiences-during-olympic-season/ https://campaignbrief.com/peter-ibarra-how-brands-can-engage-audiences-during-olympic-season/#respond Mon, 05 Aug 2024 09:07:42 +0000 https://campaignbrief.com/?p=266147 https://campaignbrief.com/peter-ibarra-how-brands-can-engage-audiences-during-olympic-season/feed/ 0 Billy Loizou: How Australian marketers can adapt to privacy changes https://campaignbrief.com/billy-loizou-how-australian-marketers-can-adapt-to-privacy-changes/ https://campaignbrief.com/billy-loizou-how-australian-marketers-can-adapt-to-privacy-changes/#respond Wed, 31 Jul 2024 09:07:18 +0000 https://campaignbrief.com/?p=265883 https://campaignbrief.com/billy-loizou-how-australian-marketers-can-adapt-to-privacy-changes/feed/ 0 Industry experts discuss what Google’s cookie decision means for marketers and advertisers https://campaignbrief.com/industry-experts-discuss-what-googles-cookie-decision-means-for-marketers-and-advertisers/ https://campaignbrief.com/industry-experts-discuss-what-googles-cookie-decision-means-for-marketers-and-advertisers/#respond Tue, 30 Jul 2024 00:08:42 +0000 https://campaignbrief.com/?p=265688 https://campaignbrief.com/industry-experts-discuss-what-googles-cookie-decision-means-for-marketers-and-advertisers/feed/ 0 Paul Hewett: “Google won’t kill 3P cookies but it doesn’t matter anyway” https://campaignbrief.com/paul-hewett-google-wont-kill-3p-cookies-but-it-doesnt-matter-anyway/ https://campaignbrief.com/paul-hewett-google-wont-kill-3p-cookies-but-it-doesnt-matter-anyway/#respond Sun, 28 Jul 2024 19:50:25 +0000 https://campaignbrief.com/?p=265618 https://campaignbrief.com/paul-hewett-google-wont-kill-3p-cookies-but-it-doesnt-matter-anyway/feed/ 0 Initiative’s Head of Perth Paige English: Staying Power – The Value of Long-Term Commitment https://campaignbrief.com/staying-power-the-value-of-long-term-commitment-by-initiatives-paige-english/ https://campaignbrief.com/staying-power-the-value-of-long-term-commitment-by-initiatives-paige-english/#respond Fri, 26 Jul 2024 00:47:56 +0000 https://campaignbrief.com/?p=265505 https://campaignbrief.com/staying-power-the-value-of-long-term-commitment-by-initiatives-paige-english/feed/ 0 Gruen delves into new Roy Hill ad: “If you don’t support mining, I won’t support athletes, and we won’t do well at the Olympics.” https://campaignbrief.com/gruen-delves-into-new-roy-hill-ad-if-you-dont-support-mining-i-wont-support-athletes-and-we-wont-do-well-at-the-olympics/ https://campaignbrief.com/gruen-delves-into-new-roy-hill-ad-if-you-dont-support-mining-i-wont-support-athletes-and-we-wont-do-well-at-the-olympics/#comments Tue, 23 Jul 2024 02:26:27 +0000 https://campaignbrief.com/gruen-delves-into-new-roy-hill-ad-if-you-dont-support-mining-i-wont-support-athletes-and-we-wont-do-well-at-the-olympics/ https://campaignbrief.com/gruen-delves-into-new-roy-hill-ad-if-you-dont-support-mining-i-wont-support-athletes-and-we-wont-do-well-at-the-olympics/feed/ 9 Sarah McGregor: Supercharge your creative career – be a sponge and surround yourself with magical unicorns https://campaignbrief.com/sarah-mcgregor-ecd-dentsu-creative-anz-supercharge-your-creative-career-be-a-sponge-and-surround-yourself-with-magical-unicorns/ https://campaignbrief.com/sarah-mcgregor-ecd-dentsu-creative-anz-supercharge-your-creative-career-be-a-sponge-and-surround-yourself-with-magical-unicorns/#comments Mon, 15 Jul 2024 01:37:18 +0000 https://campaignbrief.com/?p=264719 https://campaignbrief.com/sarah-mcgregor-ecd-dentsu-creative-anz-supercharge-your-creative-career-be-a-sponge-and-surround-yourself-with-magical-unicorns/feed/ 1 Damon Stapleton: People. Always the last piece of the puzzle. https://campaignbrief.com/damon-stapleton-people-always-the-last-piece-of-the-puzzle/ https://campaignbrief.com/damon-stapleton-people-always-the-last-piece-of-the-puzzle/#comments Mon, 15 Jul 2024 00:05:57 +0000 https://campaignbrief.com/?p=264715 https://campaignbrief.com/damon-stapleton-people-always-the-last-piece-of-the-puzzle/feed/ 1 Damon Stapleton: Advertising. What do you get when snow melts? https://campaignbrief.com/damon-stapleton-advertising-what-do-you-get-when-snow-melts/ https://campaignbrief.com/damon-stapleton-advertising-what-do-you-get-when-snow-melts/#respond Mon, 01 Jul 2024 01:04:59 +0000 https://campaignbrief.com/damon-stapleton-advertising-what-do-you-get-when-snow-melts/ https://campaignbrief.com/damon-stapleton-advertising-what-do-you-get-when-snow-melts/feed/ 0 Marcus Tesoriero: Cannes 2024 – Relax, We Can Laugh Again https://campaignbrief.com/cannes-2024-relax-we-can-laugh-again/ https://campaignbrief.com/cannes-2024-relax-we-can-laugh-again/#comments Wed, 26 Jun 2024 02:54:48 +0000 https://campaignbrief.com/?p=263785 https://campaignbrief.com/cannes-2024-relax-we-can-laugh-again/feed/ 1 Alexandra Gregory: Is your ad campaign getting the ‘attention’ it deserves?  https://campaignbrief.com/alexandra-gregory-is-your-ad-campaign-getting-the-attention-it-deserves/ https://campaignbrief.com/alexandra-gregory-is-your-ad-campaign-getting-the-attention-it-deserves/#comments Wed, 05 Jun 2024 03:15:09 +0000 https://campaignbrief.com/?p=261905 https://campaignbrief.com/alexandra-gregory-is-your-ad-campaign-getting-the-attention-it-deserves/feed/ 1 Nick Snelling: The 10 Species of Copywriter https://campaignbrief.com/nick-snelling-the-10-species-of-copywriter/ https://campaignbrief.com/nick-snelling-the-10-species-of-copywriter/#comments Tue, 28 May 2024 01:45:54 +0000 https://campaignbrief.com/?p=261326 https://campaignbrief.com/nick-snelling-the-10-species-of-copywriter/feed/ 15 Ben Welsh: “After over 30 years working in the ad industry, I’ve finally learned what a brand is” https://campaignbrief.com/ben-welsh-after-over-30-years-working-in-the-ad-industry-ive-finally-learned-what-a-brand-is/ https://campaignbrief.com/ben-welsh-after-over-30-years-working-in-the-ad-industry-ive-finally-learned-what-a-brand-is/#comments Mon, 13 May 2024 23:40:47 +0000 https://campaignbrief.com/?p=260175 https://campaignbrief.com/ben-welsh-after-over-30-years-working-in-the-ad-industry-ive-finally-learned-what-a-brand-is/feed/ 16 Understanding modern masculinity – the new narratives shaping male identity and behaviour https://campaignbrief.com/understanding-modern-masculinity-the-new-narratives-shaping-male-identity-and-behaviour/ https://campaignbrief.com/understanding-modern-masculinity-the-new-narratives-shaping-male-identity-and-behaviour/#comments Mon, 29 Apr 2024 01:34:45 +0000 https://campaignbrief.com/?p=258918 https://campaignbrief.com/understanding-modern-masculinity-the-new-narratives-shaping-male-identity-and-behaviour/feed/ 39 Helen Johnson: Survival of the fittest – Indie agencies facing the AI battle https://campaignbrief.com/helen-johnson-survival-of-the-fittest-indie-agencies-facing-the-ai-battle/ https://campaignbrief.com/helen-johnson-survival-of-the-fittest-indie-agencies-facing-the-ai-battle/#comments Mon, 08 Apr 2024 01:29:18 +0000 https://campaignbrief.com/?p=257483 https://campaignbrief.com/helen-johnson-survival-of-the-fittest-indie-agencies-facing-the-ai-battle/feed/ 2 Janice Chan: ACR Technology – Advertiser’s new best friend https://campaignbrief.com/janice-chan-acr-technology-advertisers-new-best-friend/ https://campaignbrief.com/janice-chan-acr-technology-advertisers-new-best-friend/#respond Thu, 04 Apr 2024 04:55:35 +0000 https://campaignbrief.com/?p=257342 https://campaignbrief.com/janice-chan-acr-technology-advertisers-new-best-friend/feed/ 0 Sarah McGregor’s The One Show 2024 Diary #2 https://campaignbrief.com/sarah-mcgregors-the-one-show-2024-diary-2/ https://campaignbrief.com/sarah-mcgregors-the-one-show-2024-diary-2/#respond Wed, 27 Mar 2024 23:41:44 +0000 https://campaignbrief.com/?p=256974 https://campaignbrief.com/sarah-mcgregors-the-one-show-2024-diary-2/feed/ 0 DDB Sydney strategist and comedian Tom Witcombe shares his picks for the 2024 Melbourne International Comedy Festival https://campaignbrief.com/ddb-sydney-strategist-comedian-tom-witcombe-shares-his-picks-for-the-2024-melbourne-international-comedy-festival/ https://campaignbrief.com/ddb-sydney-strategist-comedian-tom-witcombe-shares-his-picks-for-the-2024-melbourne-international-comedy-festival/#respond Tue, 26 Mar 2024 04:47:22 +0000 https://campaignbrief.com/?p=256760 https://campaignbrief.com/ddb-sydney-strategist-comedian-tom-witcombe-shares-his-picks-for-the-2024-melbourne-international-comedy-festival/feed/ 0 James Mackinnon’s SXSW 2024 Diary Wrap-Up https://campaignbrief.com/james-mackinnons-sxsw-2024-diary-wrap-up/ https://campaignbrief.com/james-mackinnons-sxsw-2024-diary-wrap-up/#respond Wed, 20 Mar 2024 07:28:16 +0000 https://campaignbrief.com/?p=256364 https://campaignbrief.com/james-mackinnons-sxsw-2024-diary-wrap-up/feed/ 0 Helen Ferguson: Fostering creativity for future designers https://campaignbrief.com/helen-ferguson-fostering-creativity-for-future-designers/ https://campaignbrief.com/helen-ferguson-fostering-creativity-for-future-designers/#respond Tue, 19 Mar 2024 01:09:00 +0000 https://campaignbrief.com/?p=256199 https://campaignbrief.com/helen-ferguson-fostering-creativity-for-future-designers/feed/ 0 Damon Stapleton: Creativity. The Value of the Painted Word. https://campaignbrief.com/damon-stapleton-creativity-the-value-of-the-painted-word/ https://campaignbrief.com/damon-stapleton-creativity-the-value-of-the-painted-word/#respond Sun, 17 Mar 2024 23:03:29 +0000 https://campaignbrief.com/damon-stapleton-creativity-the-value-of-the-painted-word/ https://campaignbrief.com/damon-stapleton-creativity-the-value-of-the-painted-word/feed/ 0 Diversity and design: Bonzai’s Pooja Kulkarni reveals all  https://campaignbrief.com/diversity-and-design-bonzais-pooja-kulkarni-reveals-all/ https://campaignbrief.com/diversity-and-design-bonzais-pooja-kulkarni-reveals-all/#comments Mon, 04 Mar 2024 06:48:15 +0000 https://campaignbrief.com/?p=255004 https://campaignbrief.com/diversity-and-design-bonzais-pooja-kulkarni-reveals-all/feed/ 1 Damon Stapleton: Creativity. Things we shouldn’t lose. https://campaignbrief.com/damon-stapleton-creativity-things-we-shouldnt-lose/ https://campaignbrief.com/damon-stapleton-creativity-things-we-shouldnt-lose/#comments Mon, 04 Mar 2024 00:47:04 +0000 https://campaignbrief.com/damon-stapleton-creativity-things-we-shouldnt-lose/ https://campaignbrief.com/damon-stapleton-creativity-things-we-shouldnt-lose/feed/ 2 Pete Ibarra: Third-party cookies, AI and the rippled effect on advertising and marketing https://campaignbrief.com/pete-ibarra-third-party-cookies-ai-and-the-rippled-effect-on-advertising-and-marketing/ Tue, 20 Feb 2024 23:47:13 +0000 https://campaignbrief.com/?p=254092 Andy Flemming’s fevered and hallucinatory Super Bowl review https://campaignbrief.com/andy-flemmings-fevered-and-hallucinatory-super-bowl-review/ https://campaignbrief.com/andy-flemmings-fevered-and-hallucinatory-super-bowl-review/#comments Mon, 12 Feb 2024 01:36:58 +0000 https://campaignbrief.com/?p=253116 https://campaignbrief.com/andy-flemmings-fevered-and-hallucinatory-super-bowl-review/feed/ 15 AWARD’s Jonathan Kneebone: Just what the industry needs. A new approach to ranking. https://campaignbrief.com/the-glue-societys-jonathan-kneebone-the-ad-industry-needs-a-new-approach-to-ranking/ https://campaignbrief.com/the-glue-societys-jonathan-kneebone-the-ad-industry-needs-a-new-approach-to-ranking/#comments Mon, 12 Feb 2024 01:30:29 +0000 https://campaignbrief.com/?p=253095 https://campaignbrief.com/the-glue-societys-jonathan-kneebone-the-ad-industry-needs-a-new-approach-to-ranking/feed/ 3 WiredCo partner David Kennedy: Sorry we don’t have Super Bowl, is Pepsi Bowl OK? https://campaignbrief.com/wiredco-partner-david-kennedy-sorry-we-dont-have-super-bowl-is-pepsi-bowl-ok/ Mon, 12 Feb 2024 00:26:50 +0000 https://campaignbrief.com/?p=253131